| |
 |
|
WAYNE FLEMMING AND ZUBEIDA GOOLAM
Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception... read
|
|
|
 |
|
|
|
|
IRINA HERF
Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...read
|
|
|
|
QUINN LUBBE
There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...read
|
|
|
|
CHIPO MUJURU
On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she'd be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?...read
|
|
|
|
Biz Takeouts
|
|
In this episode of #StateoftheMedia, Nadia Hearn of 2oceansvibe Radio, chats to Leigh Andrews, Editor-in-Chief of Marketing & Media and Angie White, Head Of the Press Office Department at Bizcommunity.com about Woolworths "gender stereotyping" Valentine's Day campaign, Coca-Cola's "vagina can" incident and a report back on Bizcommunity's recent #BizTrendLIVE event. View
|
|
 |
|
|
Branding
|
|
TERRY LEVIN, ISSUED BY OFF THE SHELF MARKETING
If the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?.. Read
|
|
CRM, CX, UX
|
|
Bongani Dyanti, a pump attendant at Engen Malmesbury in Cape Town, recently became a viral sensation for his customer service... Read
|
|
CSI
|
|
ISSUED BY OFM RADIO
OFM News in partnership with the Bloemfontein Raadzaal Rotary Club, Free State Department of Education, Albany Bakeries, Transnet and Immanuel Fellowship Centre, on Friday 15 February 2019 handed over a container library for learners at Rutanang Primary School in Bloemfontein... Read
|
|
Digital
|
|
ISSUED BY IAB SA
The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights... Read
|
|
Magazines
|
|
ISSUED BY NEW MEDIA
South Africa's preeminent design, architecture and interiors magazine, VISI, is celebrating 100 issues... Read
|
|
Marketing
|
|
ISSUED BY EVENT PARTNERS
The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront... Read
|
|
ISSUED BY IMC CONFERENCE
The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019... Read
|
|
Media
|
|
ISSUED BY MEDIA24
Our national anthem, Nkosi Sikelel' iAfrika, was named best national anthem in the world by The Economist. It won this award because of its inclusivity and ability to bring people together... Read
|
|
OOH
|
|
ISSUED BY PRIMEDIA OUTDOOR
Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality... Read
|
|
Retail
|
|
DANIELLA SHAPIRO
Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is... Read
|
| Business |
|
|
#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads... Read
|
|
Do we have any idea what call quality we're receiving from our corporate Voice over Internet Protocol (VoIP) provider? Read
|
| Quotes |
|
Leigh Andrews in this week's emoji-centric #FairnessFirst |
More quotes Submit a Quote |
|
| New appointments |
|
- Taryn van Heerden to manage Singita's sales team - more info
- BON Hotels appoints Thobile Shange as sales exec - more info
|
More people Submit a Person |
|
| Jobs offered |
|
| Lumoss Mouldings is looking for a sales/key accounts manager for its retail division in the Western Cape. The candidate must have a minimum of five years' experience in FMCG. Read more >> |
|
|
| Twitter |
|
|
| New events to diarise |
|
|
Digital Marketing Conference - 26 Feb 2019 to 27 Feb 2019, Johannesburg | 6 Mar 2019 to 7 Mar 2019, Cape Town The Digital Marketing Conference is a two-day conference where expert speakers share their knowledge and experience and give strategic direction and useful tips to master your Digital Marketing efforts. Read more >> By popular demand, Meltwater is bringing their successful "2019's Top Tech Trends" Biz Breakfast to Cape Town. To learn what tech shifts to expect this year, best RSVP now. Read more >> Customer 360 Africa 2019 is for everyone who is involved in the customer journey. It is the only all-inclusive event focused on the entire CX Journey. Read more >> |
Brand and marketing management short courseVega School - 20 Feb 2019 to 19 Jun 2019, Johannesburg | 20 Feb 2019 to 19 Jun 2019, Cape Town | 20 Feb 2019 to 19 Jun 2019, Pretoria | 6 May 2019, Johannesburg | 6 May 2019 to 2 Sep 2019, Pretoria | 3 Jul 2019 to 23 Oct 2019, Johannesburg | 24 Sep 2019 to 6 Nov 2019, Pretoria |
|
|
