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SOUTH AFRICA

Gathering customer data effectively to create great customer experiences
Gathering customer data effectively to create great customer experiences

Customer privacy is a term that we are all too familiar with, as regulations such as PoPIA and GDPR have come into effect to protect customer data...

Paula SartiniBy Paula Sartini 25 Nov 2021

SOUTH AFRICA

Word Soup: The starter that waters down relationship management
Word Soup: The starter that waters down relationship management

Word Soup is a tactical electronic word search game where you swipe strategically to create 'insanely-long words' to get points...

Johanna McDowellBy Johanna McDowell 24 Nov 2021

SOUTH AFRICA

#OrchidsandOnions: Nuggets of wisdom win the day
#OrchidsandOnions: Nuggets of wisdom win the day

Thumbs up for Chicken Licken: local humour that also makes a good sales pitch; Nissan's ad that mangles word order is jarring...

Brendan SeeryBy Brendan Seery 23 Nov 2021

SOUTH AFRICA

More about HaasXSwitch, Cape Town's new advertising agency
More about HaasXSwitch, Cape Town's new advertising agency

We find out from serial entrepreneurs, Glynn Venter and Tarryn Burton, the dynamic duo heading up HaasXSwitch, a new agency...

Evan-Lee CourieBy Evan-Lee Courie 23 Nov 2021

SOUTH AFRICA

Moments between photographs: Part 2
Moments between photographs: Part 2

The state of the world today should not be a surprise. It is the cliched cycle of history we are doomed to repeat because our memories are so short...

Edward HerridgeBy Edward Herridge 23 Nov 2021

SOUTH AFRICA

Jon Savage
Have You Heard's in_Broadcasting launches conference series

In_Broadcasting is launching a series of online conferences that explore new mediums and innovative ways to reach the digital-first audience. The first conference, in_Podcast takes place online this Thursday, 25 November...

Jessica TennantBy Jessica Tennant 23 Nov 2021

SOUTH AFRICA

Wunderman Thompson appoints Sufia Parkar as diversity, equity and inclusion director for EMEA
Wunderman Thompson appoints Sufia Parkar as diversity, equity and inclusion director for EMEA

Wunderman Thompson has appointed Sufia Parkar as EMEA diversity, equity and inclusion director...

Evan-Lee CourieBy Evan-Lee Courie 23 Nov 2021

SOUTH AFRICA

Black Friday discounting and promotions: the pros and cons of participating as a small business
Black Friday discounting and promotions: the pros and cons of participating as a small business

Small businesses may have mixed feelings as they consider participating in the annual frenzy of discounts, sales and promotions...

Viresh HarduthBy Viresh Harduth 22 Nov 2021

SOUTH AFRICA

It's roomier. Its Toyota's all-new compact MPV Rumion
It's roomier. Its Toyota's all-new compact MPV Rumion

Before I tell you about the Rumion, I have to take you back to the Avanza. Remember that?

Naresh MaharajBy Naresh Maharaj 22 Nov 2021

SOUTH AFRICA

Kantar study looks at changing media consumption
Kantar study looks at changing media consumption

Kantar's recent Media MasterChef webinar unpacked Kantar's Media Reactions study, letting us in on the secret ingredients for media success in SA...

Jessica TennantBy Jessica Tennant 22 Nov 2021

SOUTH AFRICA

#OnTheBigScreen: King Richard, Demonic and Ghostbusters: Afterlife
#OnTheBigScreen: King Richard, Demonic and Ghostbusters: Afterlife

This week there are three new releases: King Richard, the true story of two of the world's greatest sports legends; Demonic, Neill Blomkamp horror-thriller with a high-tech twist; and Ghostbusters: Afterlife, the next chapter in the original...

Daniel DercksenBy Daniel Dercksen 19 Nov 2021

SOUTH AFRICA

#Loeries2021: Grand Prix winner Joe Public United's 'Unity Laces' for Converse
#Loeries2021: Grand Prix winner Joe Public United's 'Unity Laces' for Converse

As part of our Loeries post-event coverage, we interviewed some of this year's Grand Prix winners. Next up, our interview with Joe Public United on their 'Unity Laces' campaign for Converse...

Jessica TennantBy Jessica Tennant 19 Nov 2021

SOUTH AFRICA

Repo rate hike: We need to prepare for future interest rate increases
Repo rate hike: We need to prepare for future interest rate increases

Many have been holding their breath in anticipation of a minor interest rate upswing after the extended period of record-breaking lows and it has...

Tony ClarkeBy Tony Clarke 19 Nov 2021

SOUTH AFRICA

Interest rate hike premature, bad news as we head into the festive season
Interest rate hike premature, bad news as we head into the festive season

The Reserve Bank's decision to hike the repo rate by 25 basis points to 3.75% (base home loan rate to 7.25%) is a shock to the economy...

Samuel SeeffBy Samuel Seeff 18 Nov 2021

SOUTH AFRICA

Repo rate hike disappointing for home buyers with mortgages
Repo rate hike disappointing for home buyers with mortgages

Faced with local and global inflationary pressures, a weak domestic economic growth outlook and the potential for a fourth wave of Covid...

Dr Andrew GoldingBy Dr Andrew Golding 18 Nov 2021

SOUTH AFRICA

#Loeries2021: Grand Prix winner Havas Creative Middle East's 'Liquid Billboard' for Adidas
#Loeries2021: Grand Prix winner Havas Creative Middle East's 'Liquid Billboard' for Adidas

As part of our Loeries post-event coverage, we interviewed some of this year's Grand Prix winners. First up, our interview with Havas Creative Middle East on their Liquid Billboard for Adidas...

Jessica TennantBy Jessica Tennant 18 Nov 2021

SOUTH AFRICA

Creativity. The truth is not enough
Creativity. The truth is not enough

The Oscars used to be about look how good we are at making movies. Now, it's just look at how good we are. I recently read this line in a story in The New York Times...

Damon StapletonBy Damon Stapleton 18 Nov 2021

SOUTH AFRICA

B2B marketers shouldn't look at SMEs as a single amorphous audience
B2B marketers shouldn't look at SMEs as a single amorphous audience

Every time we engage with CMO clients, we are told that marketing to an SME is much more like marketing to a consumer, than a business...

Warren MossBy Warren Moss 18 Nov 2021

SOUTH AFRICA

Very futuristic: Hyundai's new MPV Bus - a Staria is born
Very futuristic: Hyundai's new MPV Bus - a Staria is born

It's bold, a head-turner and at first impression, you would think it's out of a science fiction movie...

Naresh MaharajBy Naresh Maharaj 18 Nov 2021

SOUTH AFRICA

Source:
Lessons from TV

Over the years we have learned a lot from TV...

Colin RamparsadhBy Colin Ramparsadh 17 Nov 2021

SOUTH AFRICA

Cannes Lions Festival to return in real life in June 2022
Cannes Lions Festival to return in real life in June 2022

The Cannes Lions International Festival of Creativity has confirmed that it will return to a real-life, in-person format in June 2022...

Evan-Lee CourieBy Evan-Lee Courie 17 Nov 2021

SOUTH AFRICA

Influencers are just human billboards*
Influencers are just human billboards*

Billboards have no emotions or connection to brands or brand messages, they simply carry the message, until the next message comes along. Nothing more and nothing less...

Bogosi MotshegwaBy Bogosi Motshegwa 17 Nov 2021

SOUTH AFRICA

6 entrepreneurial lessons, learned the hard way
6 entrepreneurial lessons, learned the hard way

Ask South African consumers who King Price is, and chances are that most will be able to tell you. But have you ever heard of Brandbunny.com? No? How about Salvage City, or 13th Floor Logistics? 30Thirty Carriers?

Gideon GallowayBy Gideon Galloway 17 Nov 2021

SOUTH AFRICA

#OrchidsandOnions: Flexing abs about ads
#OrchidsandOnions: Flexing abs about ads

Illegal: show me a disc or move your unwanted trailer, please; Even Twitter gets a grumpy Onion for its Jane Fonda moves...

Brendan SeeryBy Brendan Seery 16 Nov 2021

SOUTH AFRICA

Apple's privacy requirements hurt local advertisers
Apple's privacy requirements hurt local advertisers

Balancing the consumer's right to privacy with the ability of businesses to accurately target consumers with relevant information and advertising is getting more complicated...

Niamh NicLiamBy Niamh NicLiam 16 Nov 2021

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