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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

Monetising online radio: Stop, collaborate and digitally listen
Monetising online radio: Stop, collaborate and digitally listen

Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...

By Chris Jordan 26 Oct 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

Anton Harber
Bloomberg's Africa media plan raises questions

It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.

By Anton Harber 7 Feb 2014

Imposing one story on Africa is doing it a disservice
Imposing one story on Africa is doing it a disservice

The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.

By Anton Harber 15 Nov 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

PRAU Excellence Awards announces winners
PRAU Excellence Awards announces winners

Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.

By Evan-Lee Courie 25 Mar 2013

Walter Wafula
NTV tops social media use in Uganda

Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country.

By Walter Wafula 9 Nov 2012

[Executive Check] Ad agencies ought to be intimate with clients to thrive
[Executive Check] Ad agencies ought to be intimate with clients to thrive

MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.

By Walter Wafula 15 Oct 2012

Walter Wafula
Growth in advertising boots Vision Group performance

Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.

By Walter Wafula 9 Oct 2012

Media houses fail to popularise national anthem
Media houses fail to popularise national anthem

Media owners and managers in Uganda have been asked to popularise the national anthem on a daily basis, as part of preparations to mark Uganda's golden jubilee independence anniversary on Tuesday, 9 October 2012.

By Walter Wafula 8 Oct 2012

[Executive Check] Inspire Africa magazine's plans for Africa
[Executive Check] Inspire Africa magazine's plans for Africa

Gerald Muhangi, head of publications and editor in chief Inspire Africa magazine speaks about the future of the magazine, entrepreneurship in Africa and the magazine environment.

By Walter Wafula 20 Sep 2012

[PAMRO 2012] Day 2: The smart phone and the marketing game
[PAMRO 2012] Day 2: The smart phone and the marketing game

It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean?

By Carole Kimutai 31 Aug 2012

[PAMRO 2012] Day 3: Measuring ROI on social media
[PAMRO 2012] Day 3: Measuring ROI on social media

Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.

By Carole Kimutai 31 Aug 2012

[PAMRO 2012] Day 1: Ways of measuring media audiences
[PAMRO 2012] Day 1: Ways of measuring media audiences

The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.

By Carole Kimutai 28 Aug 2012

New Vision regains top spot in Uganda's cyberspace
New Vision regains top spot in Uganda's cyberspace

New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.

By Walter Wafula 7 Aug 2012

[Executive Check] Social media marketing - a must in business
[Executive Check] Social media marketing - a must in business

Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.

By Walter Wafula 12 Jul 2012

Ugandans to join online debate on internet standards
Ugandans to join online debate on internet standards

Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further.

By Walter Wafula 7 May 2012

UHRC calls for self-regulation of the media
UHRC calls for self-regulation of the media

In the face of imminent stringent government measures aimed to control the media and journalists in Uganda, human rights activists are calling for a stronger self-regulation mechanism to promote responsible journalism in the country.

By Walter Wafula 2 May 2012

Walter Wafula
Ugandans get free access to Wikipedia

Ugandans who subscribe to Orange Uganda's network can now access Wikipedia for free, according to the company publicist, Patience Tindyebwa.

By Walter Wafula 4 Apr 2012

Walter Wafula
Get your companies online, marketers told

Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses.

By Walter Wafula 14 Mar 2012

Walter Wafula
Minister calls for professionalism in reporting

Ugandan journalists and media houses have been urged to be more professional in reporting about current affairs in the country to avoid slander and misrepresentation of facts.

By Walter Wafula 13 Mar 2012

Walter Wafula
MTN tops advertising spend in Uganda

MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate.

By Walter Wafula 22 Feb 2012

YouTube pursues Ugandans with local edition
YouTube pursues Ugandans with local edition

YouTube, the popular online video transmitter has rolled out a local domain name for Uganda to enhance and ease access to relevant film content in the East African nation.

By Walter Wafula 5 Dec 2011

Walter Wafula
Uganda: Oil and gas journalists to be honoured

Ugandan journalists covering the oil and gas industry will be honoured for their work this year, in an effort aimed at raising the profile of good investigative journalism in the country.

By Walter Wafula 4 Nov 2011

Walter Wafula
AMI, Google starts project to keep African media alive

Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.

By Walter Wafula 21 Sep 2011

Walter Wafula
Google urges journos to go digital to thrive

At the recent Google's gUganda conference held in Kampala, Ugandan journalists were urged to embrace digital tools such as smartphones and tablet computers to secure their future as content providers.

By Walter Wafula 19 Sep 2011

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