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Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

Mark WilsonBy Mark Wilson 25 Oct 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers...

Louise BurgersBy Louise Burgers 13 Sep 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

Jane StevensonBy Jane Stevenson 3 Sep 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

Juanita PienaarBy Juanita Pienaar 5 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

Greg ChenBy Greg Chen 2 Aug 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

Kirsty SharmanBy Kirsty Sharman 25 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation
#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

Elouise KellyBy Elouise Kelly 23 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.
#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

Louise BurgersBy Louise Burgers 19 Jul 2019

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

Anne-marie le RouxBy Anne-marie le Roux 15 Jul 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business...

Michael GullanBy Michael Gullan 13 Jun 2019

From left to right Michael Kennedy, James Hedley and James Tagg.
#AfricaMonth: Quicket striving to become first pan-African ticketing company

Quicket founders, James Tagg and James Hedley elaborate on the company's aggressive growth trajectory, especially throughout Africa, on what it is that sets them apart and on their future plans...

Juanita PienaarBy Juanita Pienaar 3 Jun 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

Refilwe MalulekeBy Refilwe Maluleke 23 Apr 2019

Image source: Gallo/Getty.
Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

Josephine WawiraBy Josephine Wawira 19 Mar 2019

#DesignIndaba2019: Making packaging disappear
#DesignIndaba2019: Making packaging disappear

Rodrigo Garcia Gonzalez started day 2 of Design Indaba on a high note when he presented on the Ooho! - the disappearing biodegradable water-filled bead made from brown algae and calcium chloride (seaweed)...

Angie WhiteBy Angie White 28 Feb 2019

Retail marketing and point of purchase trends for 2019
Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

Leo Van De PolderBy Leo Van De Polder 28 Feb 2019

#DesignIndaba2019: The commonalities of bad design projects
#DesignIndaba2019: The commonalities of bad design projects

London-based design critic Alice Rawsthorn spoke all about bad design on Day 1 at Design Indaba 2019...

Jessica TennantBy Jessica Tennant 27 Feb 2019

Is your product packaging the 'whole package'? 4 unboxing trends for 2019
Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

Daniella ShapiroBy Daniella Shapiro 18 Feb 2019

The coming shopping centre ecosystem apocalypse
The coming shopping centre ecosystem apocalypse

The shopping centre ecosystem is facing an apocalypse. Why? Because shops are middlemen and the internet is killing middlemen...

Alan Knott-CraigBy Alan Knott-Craig 11 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

Jessica TennantBy Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

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