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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Monetising online radio: Stop, collaborate and digitally listen
Monetising online radio: Stop, collaborate and digitally listen

Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...

By Chris Jordan 26 Oct 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya
#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya

Twitter has been abuzz in Kenya with news about a woman being attacked and stripped at a bus stop because she was "inappropriately dressed". Subsequently the #MyDressMyChoice hashtag has been trending in Nairobi...

By Ilse van den Berg 19 Nov 2014

Anton Harber
Bloomberg's Africa media plan raises questions

It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.

By Anton Harber 7 Feb 2014

Naseem Javed
Rebellion in the Dotcom Kingdom

TORONTO, CANADA: Since the invention of the internet, suddenly the phrase 'dot com' became the single most powerful word of the century...

By Naseem Javed 6 Feb 2014

Imposing one story on Africa is doing it a disservice
Imposing one story on Africa is doing it a disservice

The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.

By Anton Harber 15 Nov 2013

Danette Breitenbach
Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Marcela Ospina
Mobile and digital trends in 5 African countries: a cultural interpretation

This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.

By Marcela Ospina 7 Feb 2013

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech
[2013 trends] Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

By Dr KF Lai 25 Jan 2013

[2013 trends] Mobile money to give SoLoMo a kick in the pants?
[2013 trends] Mobile money to give SoLoMo a kick in the pants?

SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.

By Vanessa Clark 23 Jan 2013

Craig Wilson
$14,5bn tech city to rise in Kenya

Kenyan president Mwai Kibaki will preside over a ceremony next week to break ground on a new US$14,5bn technology town called Konza City.

By Craig Wilson 18 Jan 2013

Kenya PR firm awarded for social media campaign

Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign.

By Carole Kimutai 16 Nov 2012

Africa's media must tell the African story

Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa.

By Carole Kimutai 17 Aug 2012

Banking sector goes digital with online event
Banking sector goes digital with online event

The newly rebranded industry body Kenya Bankers Association (KBA) has turned to social media in a strategy aimed at creating a platform where members of the public can engage senior executives in the banking sector. The online event is part of a wider plan by the industry umbrella body to engage stakeholders and increase awareness and knowledge about the banking industry.

By Carole Kimutai 17 Jul 2012

[BFMA 2012] Digital technology proves to be the next money maker

Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.

By Carole Kimutai 11 Jul 2012

Samsung Galaxy S III now available in Kenya

Samsung Electronics Co. Ltd has launched the much-anticipated Galaxy S III in Kenya. The launch in Kenya is part of Samsung's bid to maintain market leadership. Kenya is the second African country, after South Africa, to host the launch of the Galaxy SIII.

By Carole Kimutai 10 Jul 2012

BFMA Conference attracts venture capitalists
BFMA Conference attracts venture capitalists

Kenya is preparing to host the fourth Broadcast, Film and Music Africa (BFMA) Conference from 10-11 July 2012. The conference is expected to attract filmmakers, broadcasters and other creative content firms from Africa.

By Carole Kimutai 2 Jul 2012

Photo costs the credibility of Kenyan newspaper
Photo costs the credibility of Kenyan newspaper

All eyes are on the Kenyan daily newspaper, The Star for allegedly publishing a fake image of a hellicopter crash that killed two Kenyan government officials on the morning of Sunday, 10 June 2012, bringing into question the credibility of the newspaper.

By Carole Kimutai 14 Jun 2012

World Press Freedom Day: How technology impacts journalism in Kenya

The world has dedicated one day in a year to scribes 3rd May. This is World Press Freedom Day. According to the United Nations, it is a day that "celebrates the fundamental principles of press freedom; to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession".

By Carole Kimutai 4 May 2012

NMG's 11 rules of political advertising

One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.

By Carole Kimutai 17 Apr 2012

Worldwide, society says media not always responsible - WEF's Cherilyn Ireton
Worldwide, society says media not always responsible - WEF's Cherilyn Ireton

Cherilyn Ireton, a highly respected journalist and manager from titles such the Sunday Times and Business Day, took over as the executive director of the World Editors Forum that falls under WAN-IFRA, in January 2012. She tells Bizcommunity.com of the challenges of the Parisian-based job, the biggest problems and opportunities facing editors across the globe and how she wants to connect editors to try find solutions.

By Gill Moodie 20 Mar 2012

CNN faces wrath of Kenyans
CNN faces wrath of Kenyans

Hell hath no fury like a woman scorned. On Saturday the scorned woman was Kenya and the culprit was the Cable News Network (CNN), the US cable news channel. On Saturday night, there was a grenade explosion at a busy bus station in Nairobi that killed six people and injured about 63 others - according to latest media reports. Following the attack in Nairobi, CNN immediately broadcast a report about the blast with a graphic headline titled "Violence in Kenya."

By Carole Kimutai 12 Mar 2012

Election year and media agenda setting

Michael Joseph, the former CEO of Safaricom, once described Kenyans as having peculiar calling habits. According to a recent media survey by Ipsos Synovate, Kenyans seem to have another peculiar habit, watching news. The quarter four Kenya Audience Research Foundation (KARF) report shows over 80% of Kenyans read and watch local news. That news is politics.

By Carole Kimutai 7 Mar 2012

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