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UNITED STATES

Boris Dzhingarov
Huge medical advertising and marketing mistakes too many doctors make

Whenever talking about medical advertising and marketing, the big problems rely in creating an ethical campaign and getting the desired results...

By Boris Dzhingarov, Issued by Monetary Library 23 Oct 2017

SOUTH AFRICA

Boris Dzhingarov
Four trends in healthcare education

Understanding where the healthcare education system is headed in 2016 and beyond is helpful for patients, parents, and the employers who will be hiring fresh talent in the coming years...

By Boris Dzhingarov, Issued by Monetary Library 8 Aug 2016

UNITED STATES

Boris Dzhingarov
Different ways to attract new patients for a private hospital

Trying to attract new patients without a plan is a really bad idea. North West Independent Hospital tried that in the beginning but only when focusing on a really good plan did they manage to increase their reputation and their patient base...

By Boris Dzhingarov, Issued by Monetary Library 28 Jun 2016

SOUTH AFRICA

Boris Dzhingarov
Tips to help you market a cosmetic clinic

We are going to talk about marketing a cosmetic clinic and we will be focused on what will bring in the best possible results. We are sure this is going to help a clinic to get many more clients...

By Boris Dzhingarov, Issued by Monetary Library 28 Jun 2016

SOUTH AFRICA

Neil Kirby
Protecting healthcare information

There is rising concern as to the safeguarding of healthcare information, following the hacking of medical data of 4.5 million healthcare patients in the US, made possible by the Heartbleed bug.

By Neil Kirby 4 Sep 2014

SOUTH AFRICA

[2012 trends] Focused, proactive, involved healthcare
[2012 trends] Focused, proactive, involved healthcare

Healthcare is a subject that's close to everyone's heart, and both the healthcare sector and consumers alike are always alert to new developments and trends. In recent years, these have included a greater focus on the impact of non-communicable diseases, as well as a clear indication that patients across the board want to be more involved in their treatment.

By Shelley Harris 17 Jan 2012

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