Festival of Media second-day highlightsMONTREUX, SWITZERLAND: Pepsico CMO Salman Amin opened Day 2 of the Festival of Media and urged agencies not to bring him any media plans but to bring him "amazing stories, insights and ideas." This was followed by three global media directors from Sony Mobile, Heineken and MasterCard tackling the contentious issue of transparency and media rebates. Colgate-Palmolive CMO Nigel Burton and MEC CEO Charles Courtier closed the Festival with a discussion on successful agency relationships that help grow and drive global businesses. Pepsico CMO declares TV is here to stay Yahoo, Mofilm and RTL Interactive try to woo Nestlé Colgate-Palmolive CMO backs agency integration Excitement builds for FOMG Awards shortlisted agencies |