Digital Media Strategist

Who are we:
A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.

Who are we looking for:

We are seeking a skilled and analytical digital media strategist for a one-year fixed-term contract. The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behaviour. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.

What will you do:

• Strategic planning and execution: Develop and implement data-driven digital marketing strategies to meet business objectives, optimising customer experiences across digital touchpoints.
• Market research and consumer insights: Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
• Multi-channel campaign management: Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
• Performance analysis and optimisation: Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
• Collaboration and team coordination: Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
• Budget management: Manage advertising budgets, allocating funds based on performance to maximise ROI.
• Reporting and insights presentation: Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.

What will you need:

• Experience: Minimum of 3-5 years in digital marketing or media strategy.
• Technical skills: Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualisation tools.
• Analytical mindset: Strong ability to analyse performance metrics and optimise campaigns accordingly.
• Communication: Excellent presentation and reporting skills with a clear ability to convey insights.
• Collaboration: Experience working with creative teams and stakeholders to align strategies with business goals.
• Market knowledge: Up-to-date with digital marketing trends and technologies.

Posted on 17 Feb 16:49, Closing date 19 Mar