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The CMO Council Marketing Vitality Index points to a defining, milestone year aheadThe CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025, as Marketing Performance Indicators (MPIs) point to a defining, milestone year ahead. ![]() Source: © 123rf 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025 An annual assessment of leading MPIs, the Index is a new way of tracking the dynamic state of marketing using critical business, economic, market, customer, operational, employment, training, outsourcing, channel, budgetary, media spend and technology investment indicators. Key findingsKey findings of the report include:
“This year’s Marketing Vitality Index shows CMOs under pressure to grow revenue, meet rising customer expectations, create operational efficiencies, improve campaign performance, rein in costs, and address challenges in MarTech,” notes Donovan Neale-May, executive director of the CMO Council, which has 16,000 members in 10,000 companies worldwide. “The good news is that the expansive CMO remit showcases marketing’s rising influence in the enterprise.” MPIs curated for the MVISome of the notable MPIs curated for the Marketing Vitality Index include:
For the 2025 Marketing Vitality Index, The CMO Council has curated statistics from trusted third-party sources and centres of domain knowledge, including proprietary data from quantitative surveys and qualitative interviews, to inform an analysis of five core marketing categories: Marketing Mix and Spend, Organisational Dynamics, Market Outlook and Trends, Customer Affinity and Attachment and finally, Technology Adoption and Execution. CMO Council’s 2025 Marketing Vitality Index includes expert commentary and in-depth insights from industry-leading organisations, including Clickatell, Chief Outsiders, Wise Marketer Group, InMarket, Analytic Partners, Brand Finance, and others. You can download the CMO Council’s Marketing Vitality Index here |