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Boomers to Zoomers: how retailers and e-commerce firms can boost sales and loyaltyNew research from Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. ![]() Source: www.infobip.com When at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalised approach for each generation of shoppers. Black Friday is the start of the festive shopping season. Millions of consumers search for deals online, providing retailers with a growing opportunity to increase sales and strengthen brand presence. Even a 5% increase in customer retention can boost profits by more than 25%, according to management consultancy Bain & Company. However, creating an appropriate omnichannel strategy to communicate with consumers across four generations can be challenging. Get it wrong and brands may lose sales or even loyal customers. Infobip’s Generational Messaging Trends Report reveals the communication preferences of each generation:
Get the full Generational Messaging Trends Report. |