Exploring the future of fundraising

The event will offer practical tips and tools to afford NGOs the time and space to deliver innovative approaches that enable them to reach their fundraising targets.

Speakers include: Paul Williams, GM, 5th Dimension; Michelle Govender, GM, B-Cause Marketing; Colleen Backstrom, director of neuromarketing, Kaleidoscope Advertising and Marketing; Imran Patel, MD, 5th Dimension and Inter-net; and Charlene Verzmoter, Microsoft Philanthropy Lead.

Topics to be covered at the conference:

• How to take advantage of Microsoft’s $1bn donation of cloud services
• Using neuromarketing to increase response rates and increase donations
• Understanding how POPI could put you “out of business”
• The latest and most innovative app to use in your face-to-face fundraising
• How partnering with the right corporate brand can take your donor engagement to new heights
• Measure your call centre against the best call centre in South Africa

For more information, contact Mbali or Celestine on 011 080 850.