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World News Publishing Focus examines media trends around the globePARIS, FRANCE / FRANKFURT, GERMANY: Will 2015 see native advertising become the breakthrough revenue model for online news media? Are print sales going to stabilise? Media leaders and leading observers from six regions around the world provide their insights in the latest issue of World News Publishing Focus, the bimonthly magazine published by the World Association of Newspapers and News Publishers (WAN-IFRA). ![]() The series of interviews provides a global perspective on trends and illustrates the diversity of developments in the news publishing industry worldwide. In India, for example, print revenue is not only stable but growing, reports Rajiv Verma, CEO of HT Media. "Luckily for us, we are still experiencing double-digit revenue growth from our print operations," he says. Brazil also is home to stable print circulation, says Marcelo Rech, Director of Journalism for Brazil's RBS Group. "For the most part they have undergone profound changes over the last 15 years in order to produce more exclusive content and adopt a magazine-like style, both of which make them less susceptible to competition from electronic and digital media," he said. Those reports contrast with the answers from experts in South Africa and North America, where print circulations are under serious challenge. In the US, however, the trend toward dailies reducing their frequency of publication is unlikely to continue, said Marc Edge, a journalism educator, author and blogger. "I believe they will conclude that alienating readers and advertisers by cancelling money-losing editions is not worthwhile in the long run," he said. Contrasts are also evident when it comes to predictions for native advertising, with Sebastian Stent, Head of Digital at Media24 News in South Africa, saying the new form of advertising has a strong future. "Native advertising is a huge priority for us in the coming year," he said. On the other hand, Mark Hollands, CEO of The Newspaper Works in Australia, believes publishers in that country are too wary of compromising editorial integrity. "Many ask whether this is just a new name for advertorial. Others are concerned about what it might mean for editorial independence and the impact on reader confidence in the quality of their favourite publication," he said. Those are just a few highlights from the "Regional business trends and forecasts for 2015," compiled by the editors of World News Publishing Focus. The full interviews can be found here. Read edited versions in the magazine and find the full-length versions of the interviews, or subscribe World News Publishing Focus (English or German editions), at http://www.wan-ifra.org/subscribe. |