New report shows brand leaders face big challenges aligning marketing and comms teams
New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

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Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

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Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

Gbenga SogbaikeBy Gbenga Sogbaike 4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

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How digital research is best positioned to understand African consumers

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

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Covid-19 impact on consumption patterns in Africa's key markets

Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...

23 Jul 2020

Warc releases the 2020 Effective Social Strategy Report
Warc releases the 2020 Effective Social Strategy Report

Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

21 Jul 2020

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Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional...

Roman MagisBy Roman Magis 15 Jul 2020

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New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

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CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

Consumer markets under pressure in 2020
Consumer markets under pressure in 2020

As Covid-19 shifts the global economic outlook into deep recession, reflecting the impact of social distancing measures on economic activity, no industry remains untouched...

By Camilla Butler 5 Jun 2020

Not ready...? Get set, go! An Africa recovery playbook
Not ready...? Get set, go! An Africa recovery playbook

There's no set Africa 'recovery playbook'. Our experts at Kantar have curated a set of insights which will surely help one see opportunities that the Covid-19 crisis, as other common crises, bring to brands, businesses and society at large...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 2 Jun 2020

Brian Wieser, global president, Business Intelligence, WPP.
The impact of Covid-19 on global advertising investment [report]

Brands cut $50bn from global adspend in wake of Covid-19, according to Warc's new report; Global Advertising Trends: The impact of Covid-19 on ad investment...

28 May 2020

Covid-19 driving fundamental shifts in Africa's consumers
Covid-19 driving fundamental shifts in Africa's consumers

The Covid-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour...

27 May 2020

#LockdownLessons: Companies putting the grit in integrity
#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

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A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

Jordan RittenberryBy Jordan Rittenberry 21 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020
Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester predicts that due to the coronavirus, retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1tn...

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020
BrandZ Top 75 Most Valuable Global Retail Brands 2020

The latest report by WPP and Kantar, in conjunction with the World Retail Congress, the BrandZ Top 75 Most Valuable Global Retail Brands Ranking, drives home the retail sector's pivotal role in the global economy...

Issued by Kantar 4 May 2020

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Covid-19 causes interest in Netflix to rise by 142%

Data gathered by Learnbonds.com indicates that global interest in streaming platform Netflix has risen by 142% over the last year due to the coronavirus pandemic...

9 Apr 2020

Joe Stubbs, Interbrand. Image supplied.
Key learnings behind the winning work from the Warc Rankings

Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...

8 Apr 2020



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