Glo named most popular Nigerian brand for 2020
Glo named most popular Nigerian brand for 2020

Africa's foremost branding agency, HKLM, is celebrating two branding wins this month: Glo, Nigeria's second largest telecommunications operator has been acknowledged as Nigeria's most popular brand in 2020 by Top 50 Brands Nigeria, and the 28th most admired African brand for 2020 in Brand Africa's annual survey...

Issued by HKLM 20 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

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