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The power of inclusive portrayal in advertising

On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

Emily StanderBy Emily Stander 28 May 2021

The 5 habits of highly effective advertisers
The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

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How digital research is best positioned to understand African consumers

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

Customer experience will help retailers overcome the financial hit from coronavirus
Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce eroded many retailers' top-line revenues...

By Frederic Dimanche 6 Jul 2020

The 50-year evolution of the Game brand
The 50-year evolution of the Game brand

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

#LockdownLessons: Companies putting the grit in integrity
#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

SA's 2Engage plans for further growth in Africa and abroad
SA's 2Engage plans for further growth in Africa and abroad

South African fintech and customer engagement business, 2Engage, is pursuing international growth opportunities...

12 Feb 2020

Innervation acquires loyalty business from Tritech Media
Innervation acquires loyalty business from Tritech Media

Innervation Pan African Payment Solutions has acquired African loyalty business, The Loyalty Box, from Tritech Media for an undisclosed amount...

4 Feb 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

Ailsa WingfieldBy Ailsa Wingfield 6 Jan 2020

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Image source: Gallo/Getty Images.
2020: Building the emotive link between customers and our brands

The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...

Alan RadmallBy Alan Radmall 12 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Using data analytics and CRM to drive customer centricity and win loyalty

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...

Jessica TennantBy Jessica Tennant 3 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

Leigh AndrewsBy Leigh Andrews 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

Leigh AndrewsBy Leigh Andrews 15 Nov 2019

5 steps to becoming a smarter target marketer
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

Leigh AndrewsBy Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.
The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

Mark WilsonBy Mark Wilson 25 Oct 2019



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