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The power of inclusive portrayal in advertising

On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

Emily StanderBy Emily Stander 28 May 2021

GLOBAL

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

GLOBAL

Customer experience will help retailers overcome the financial hit from coronavirus
Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce eroded many retailers' top-line revenues...

By Frederic Dimanche 6 Jul 2020

SOUTH AFRICA

Covid-19: Could remote working help retail re-evaluate its agenda?
Covid-19: Could remote working help retail re-evaluate its agenda?

We are living through dark times but it is important to try to stay positive; and the situation may well be giving many companies the chance to take stock of the future...

1 Apr 2020

GLOBAL

Image credit: Zoe Holling on Unsplash.
Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

GLOBAL

New report reveals customers want security, service and localised experiences
New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

GLOBAL

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Growing tourism with innovative visitor experience design technology

Visitor attractions form the backbone of tourism, but to ensure continued growth in visitor numbers tourism destinations will need to stay on the forefront of global visitor attraction trends and technologies...

25 Feb 2019

GLOBAL

Survey says 12% of influencers buy their pets gifts on Valentine's Day
Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

GLOBAL

CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

GLOBAL

Three key reasons why your business needs CRM software
Three key reasons why your business needs CRM software

How can you effectively form strong and meaningful relationships with your customers? The answer lies in your CRM (Customer Relationship Management) system...

James KaiserBy James Kaiser 26 Jan 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

Megan BowmanBy Megan Bowman 19 Jan 2018

GLOBAL

Defective product risk is an increasing peril for companies
Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

GLOBAL

Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

GLOBAL

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Could Google become the dominant force in hospitality?

Will Google come to dominate the industry, leaving online travel agencies and others in its wake?

By Stuart Pallister 21 Aug 2017

GLOBAL

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Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017

GLOBAL

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Skyfii rolls out its SaaS platform to 500 Woolworths' stores

The Australian data analytics and marketing services company Skyfii has signed a Master Services Agreement (MSA) with the Woolworths Group and has already rolled out its ‘IO' Software as a Service (SaaS) platform subscription data analytics services...

2 May 2017

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