Senior Integrated Strategist

Job description

• Digital strategy translating lead agency communication strategies across the conversion funnel.  
• Developed annual digital playbooks and campaign strategies together with roll-out plans, measurement & reporting. 
• Developed Brand Positioning Strategies across a range of categories and industries  
• Developed the Brand Architecture  
• Develop multi-channel digital strategies 
• Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together. 
• Generate and lead all strategic and creative client workshops 
• Specialist Understanding of Paid, owned & earned media, implementation, and optimisation tactics. 
• Strong data background and associated qualifications and certificates 
• Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
• Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
• Experience helping to lead integrated, multi-platform marketing campaigns.
• Understanding of KPIs and how best to measure success in brand, digital or social strategy.
• A grasp of how business, brands and consumers interact.
• Deep understanding of/ and experience in consumer research (qual & quant) and a grasp of a wide range of approaches. Facility with interpreting research, the difference between an observation and an insight, and how to best apply them to marketing strategies.
• Experience in synthesis of research and business data into insights and idea generation.
• Ability to collaborate with creative team in developing concepts and campaigns.
• Anticipates and develops solutions to client needs and problems.

• Brand communications strategy 
• Digital Strategy 
• Creative Strategy 
• Positioning Strategy 
• Campaign Strategy 
• Brand Development 
• Market and Consumer Research 
• Market and Consumer Trends 
• Trend Forecast 
• Strategic Insights 

Requirements

• Matric
• communication strategy and digital strategy
• Relevant marketing/ communications degree NQF 7