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Senior Integrated Strategist

Location:Johannesburg, Sandhurst
Company:Wunderman Thompson

Job description

  • Digital strategy translating lead agency communication strategies across the conversion funnel.  
  • Developed annual digital playbooks and campaign strategies together with roll-out plans, measurement & reporting. 
  • Developed Brand Positioning Strategies across a range of categories and industries  
  • Developed the Brand Architecture  
  • Develop multi-channel digital strategies 
  • Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together. 
  • Generate and lead all strategic and creative client workshops 
  • Specialist Understanding of Paid, owned & earned media, implementation, and optimisation tactics. 
  • Strong data background and associated qualifications and certificates 
  • Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
  • Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
  • Experience helping to lead integrated, multi-platform marketing campaigns.
  • Understanding of KPIs and how best to measure success in brand, digital or social strategy.
  • A grasp of how business, brands and consumers interact.
  • Deep understanding of/ and experience in consumer research (qual & quant) and a grasp of a wide range of approaches. Facility with interpreting research, the difference between an observation and an insight, and how to best apply them to marketing strategies.
  • Experience in synthesis of research and business data into insights and idea generation.
  • Ability to collaborate with creative team in developing concepts and campaigns.
  • Anticipates and develops solutions to client needs and problems.
Planning and implementing: 
  • Brand communications strategy 
  • Digital Strategy 
  • Creative Strategy 
  • Positioning Strategy 
  • Campaign Strategy 
  • Brand Development 
  • Market and Consumer Research 
  • Market and Consumer Trends 
  • Trend Forecast 
  • Strategic Insights 


  • Matric
  • communication strategy and digital strategy
  • Relevant marketing/ communications degree NQF 7

Posted on 13 Jun 13:28, Closing date 12 Aug

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Xoli Mashiane

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