Senior Integrated Strategist
Planning and implementing:
- Digital strategy translating lead agency communication strategies across the conversion funnel.
- Developed annual digital playbooks and campaign strategies together with roll-out plans, measurement & reporting.
- Developed Brand Positioning Strategies across a range of categories and industries
- Developed the Brand Architecture
- Develop multi-channel digital strategies
- Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
- Generate and lead all strategic and creative client workshops
- Specialist Understanding of Paid, owned & earned media, implementation, and optimisation tactics.
- Strong data background and associated qualifications and certificates
- Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
- Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
- Experience helping to lead integrated, multi-platform marketing campaigns.
- Understanding of KPIs and how best to measure success in brand, digital or social strategy.
- A grasp of how business, brands and consumers interact.
- Deep understanding of/ and experience in consumer research (qual & quant) and a grasp of a wide range of approaches. Facility with interpreting research, the difference between an observation and an insight, and how to best apply them to marketing strategies.
- Experience in synthesis of research and business data into insights and idea generation.
- Ability to collaborate with creative team in developing concepts and campaigns.
- Anticipates and develops solutions to client needs and problems.
- Brand communications strategy
- Digital Strategy
- Creative Strategy
- Positioning Strategy
- Campaign Strategy
- Brand Development
- Market and Consumer Research
- Market and Consumer Trends
- Trend Forecast
- Strategic Insights
- communication strategy and digital strategy
- Relevant marketing/ communications degree NQF 7
Posted on 13 Jun 13:28, Closing date 12 Aug
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