Senior Digital Strategist

Job description

• Gather, aggregate and analyse data and information for strategic output
• Work with other strategists and MD to iterate and finalise conclusions for final presentation
• Evaluation of clients requirements to identify market and campaign opportunities, and propose programmes of work resulting from strategy
• Develop strategies from information and briefs from clients relating to digital campaigns and brand objectives with creative, technology and account management team
• Develop measurement models to determine performance and ROI
• Competitor review for specific clients
• Assist account managers with client strategy when required
• Market and desk research
• Business analysis
• Business development
• Experience in a digital agency, marketing department or publisher
• Contribution to digital, business and/or communication campaign strategy or strategy consulting
• Ability to conceptualise, think strategically, identify problems and come up with solutions
• Ability to articulate thinking in a concise manner
• Balance logical and analytical approach with creativity and brand literacy in order to develop insights and identify opportunities
• Knowledge of consumer technologies, digital media, advertising and marketing principles.
• Excellent communication skills
• Ability to interact confidently with clients
• Strong presentation skills (create and present)
• Work collaboratively and pro-actively within a team setting – internal and with client teams

Requirements

• Matric
• Relevant tertiary qualification
• 5-7 years’ experience working a digital strategist
• Google analytics