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Brand Manager

Remuneration:R30000 - R40000 per month 
Job policy:Employment Equity position
Company:Recruit Digital

My client, a leading hotel brand, is looking for a Brand Manager to come in and add youth and spice to the brand. This person will be the Marketing Manager's second in command and will have 2 people reporting to them. They need to have a passion for brand and speak the lingo. They must have the ability to create a brand manual and a brand strategy as well as communicate with stakeholders.

This role will be responsible for achieving brand volume and brand value to improve profits; supporting the marketing team with the development of improved brand strategies, executing brand innovation projects from concept to launch, liaising with properties on a regular basis, including regulatory & legal requirements, ensuring the branding budget is maintained. Strong stakeholder engagement, both internal and external is integral to the role, e.g. with fellow colleagues and media, advertising.

Key areas:
  • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand
  • Sourcing suppliers and products that fit with the context of the brand
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share
  • Championing the brand internally making sure all elements of the company understand the brand and its goals
  • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy
  • Managing all aspects of the brand through the supply chain both tangible and intangible
  • Working closely with all parts of the company to ensure commercial goals of the brand are met
  • Managing external agencies and ensuring marketing budgets are met
  • Manage Information Security Risks on a day to day basis
Minimum requirements:
  • Grade 12/matric
  • Relevant undergraduate degree/diploma and/or certificate
  • Minimum four years of work experience in Brand Management
  • Drivers licence and reliable transport
  • Customer focus
  • Interpersonal skills
  • Communicates clearly via telephone and Email
  • Sound business communication skills
  • Advanced computer skills
  •  Teamwork
  • Attention to detail
  • Time management skills
  • Ability to work under pressure
  • Learning orientation

Posted on 21 Aug 10:13

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Heather Campbell

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