My client, a leading hotel brand, is looking for a Brand Manager to come in and add youth and spice to the brand. This person will be the Marketing Manager's second in command and will have 2 people reporting to them. They need to have a passion for brand and speak the lingo. They must have the ability to create a brand manual and a brand strategy as well as communicate with stakeholders.
This role will be responsible for achieving brand volume and brand value to improve profits; supporting the marketing team with the development of improved brand strategies, executing brand innovation projects from concept to launch, liaising with properties on a regular basis, including regulatory & legal requirements, ensuring the branding budget is maintained. Strong stakeholder engagement, both internal and external is integral to the role, e.g. with fellow colleagues and media, advertising.
Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand
Sourcing suppliers and products that fit with the context of the brand
Creating an enduring brand message that results in increased sales, brand loyalty and improving market share
Championing the brand internally making sure all elements of the company understand the brand and its goals
Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand
Developing high quality and effective marketing materials that align correctly with the overall brand strategy
Managing all aspects of the brand through the supply chain both tangible and intangible
Working closely with all parts of the company to ensure commercial goals of the brand are met
Managing external agencies and ensuring marketing budgets are met
Manage Information Security Risks on a day to day basis