Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Hi Jay, good analysis. However, I think that the dynamics are shifting a bit. There are numerous examples of bigger global brands opting to stick with the celebrities / influencers. We have seen the likes of Nike standing by Colin Kaepernick ( after he took the he "took knee" during the US national anthem and revoked by POTUS =. Nike went as far as doing the 'Dream Crazy' advert starring Kaepernick, which won an Emmy award. At late, the #bringbackKatlego online petition gaining momentum (so far 500,000 signatures just in two days of the campaign) with fans literally demanding both the SABC and Outsurance to reconsider their decisions and return Kat back on air and return the ads.
Posted on 28 Oct 2020 10:37
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Sad situation but definitely one brands can learn from, people dont buy into the brand, they buy into what the brand represents!!!....and right now, Kathlego does not represent that
Posted on 28 Oct 2020 09:12
Anonymous
#BehindtheMask with... Unati Moalusi, chief people officer at Wunderman Thompson SA
Absolutely refreshing article, it's great to have a sense of how other companies remain connected to their staff.
Posted on 28 Oct 2020 06:20
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
I'm confused. Do Outsurance really think that the public assume everyone in their ads are squeeky clean? It would show a lot more positive elements about Outsurance's values if they reinstated Katlego and show resolve and forgiveness as MOST people in SA do. We don't just QUIT on each other. This is not something they should even be involved in anyway, it was just the disgruntled girlfriend that decided to shame the poor man publically. We do not know the whole story nor should we. She and her family could simply claim anything about KM and the public would have believed it. Their "5mins of fame" using Katlego's name is here, so they are abusing it totally! It's simply a private matter between them and indeed also their cute little boy. If she wanted to leave Katlego and claim alimony for having his kid, she should have just done it without shooting herself in the foot by TRYING to tank his career! Katlego is much stronger than this! He will come back even stronger than before and here is a pre-emptive CONGRATS to the brands making the great decision to take him on in the future! PS: Outsurance would probably JUMP onto the chance to have Kim Kardashian as a brand ambassador IF they could afford her... Remember how she got famous? SEX TAPE!! :-)
Posted on 27 Oct 2020 15:36
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
His wife or girlfriend shouldn't throw their private stuff in the open.... You need to judge her. She didn't think about her actions. Or maybe she wanted his reputation ruin... Don't blame his employers.... See what happens with the hair add at Clicks....they remove the brand from their shelves... His employers just did the same.... Not everyone reason like you.... Everyone is replaceable....
Posted on 27 Oct 2020 15:18
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Its got nothing to do with his personal life, thats his job and respect people's personal life, you cant hold him accountable for the situation he is in, im cancelling all my policies and telling all my family to cancel theres as well
Posted on 27 Oct 2020 15:11
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
What about all those in government, those that represent SA, Zuma is running around and smiling, a free man?
Posted on 27 Oct 2020 14:47
Brent Matthysen
Brent Matthysen
Impact assessment adds meaning to social interventions
So interventions require monitoring, which translates into routine data collection for measurable indicators, data management, data cleaning, data analysis, data visualization and report-writing - and impact evaluation in the event of at-hand baseline data, the latter collected before commencement of the intervention, and which is often neglected.
Posted on 27 Oct 2020 13:26
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Nobody is exempt from morals and values. His behavior tarnished his reputation and ruined his career. It’s not the first time it’s happened and it won’t be the last. To those who what to threaten outsurance, you should examine your own morals and values!!
Posted on 27 Oct 2020 00:56
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
#im not newing aswell....his private life had nothing to do with you.....im cancelling it...
Posted on 26 Oct 2020 20:01
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Im very disappointed at them....im busy looking for a new insurance aswell....his personal life had nothing to do with them....#I'M CANCELLING TOO....
Posted on 26 Oct 2020 19:57
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Exactly his personal life has got nothing to do with outstanding marketing. The less we talk about the family the better.
Posted on 26 Oct 2020 17:57
Anonymous
Mirror Trading International exposed: #MTILeaks reveal trading data
So what makes it a scheme? The fact that people are earning more interest than what they would if their money was invested in the bank!? You can’t see what the bank does with our money, but we trust their scheme
Posted on 26 Oct 2020 17:14
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
I'm definitely not renewing as well
Posted on 26 Oct 2020 16:06
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
I am just happy that finally the Ads are off air. I am an insurance client already...I was outsuranced -Out!!
Posted on 26 Oct 2020 14:30
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Definitely won't be renewing my outsurance. They suck. Can't believe they judge on a man's personal mistake
Posted on 26 Oct 2020 14:25
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Definitely won't be renewing my outsurance. They suck. Can't believe they judge on a man's personal mistake
Posted on 26 Oct 2020 14:25
Anonymous
Lessons from Outsurance and the Katlego Maboe debacle
Outsurence must learn to stay out of people's private busnesses. They are at the point where they can loose customers by firing Katlego or by keeping him. They should have not involved themselves from the get go. We are watching this closely, we will de-campaign this company and cancel our policies if it pokes its nose on private busnesses of people.
Posted on 26 Oct 2020 12:06
Anonymous
The art of copy: 10 tips for writing great copy
Indeed. But should copywriters also know the difference between a hyphen and a dash?
Posted on 23 Oct 2020 01:58
Prepaid24 (Pty) Ltd
How to buy electricity at the lowest possible rate
Good Morning,kindly note that the municipality determine the tariffs at which they charge. The winter tariffs are on a higher tariff as users tend to use more electricity during winter times. This is implemented by some municipalities to encourage users to use less electricity.Regards Gené Williams, Team leader @ Prepaid24
Posted on 22 Oct 2020 13:09
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