#LetsTalkDigital: Kyle Oosthuizen and Daniel 'O Brien: Conversational commerce
This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.
Whilst "Conversational Commerce" aka c-commerce is not a new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape.
The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.