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SOUTH AFRICA

Travel Tips from Germany
Travel Tips from Germany

BERLIN, GERMANY: The first edition of Travel Tips covers a host of information. The German National Tourist Board themes for 2012 are exciting and cover new aspects of Germany.

6 Feb 2012

GERMANY

Innovation drives the market for digital cameras
Innovation drives the market for digital cameras

NUREMBERG, GERMANY: Technical innovations are the main reasons why consumers are happy with the latest digital cameras - even if they already own an older model. There is a particular demand for compact system cameras around the world, as Marion Knoche, global director of imaging at GfK Retail and Technology discussed at the 2011 Imaging Summit. In addition, smartphones with camera and video functions are starting to influence the photo industry more and more.

7 Dec 2011

PORTUGAL

Eurobest entries up 11% to 4824
Eurobest entries up 11% to 4824

LISBON, PORTUGAL: The Eurobest Advertising Festival has announced that a total of 4824 entries have been submitted for this year's awards, up 11% compared to the 2010 Festival.

22 Nov 2011

GERMANY

GfK Global Green Index: How green are German consumers really?
GfK Global Green Index: How green are German consumers really?

NUREMBERG, GERMANY: When it comes to sustainable consumption, considerations of cost and use generally outweigh concern for the environment. However, in other areas, such as the national energy supply or waste disposal/recycling, Germans have a decidedly higher awareness of green issues. These are the findings of the latest GfK Global Green Index, a new representative survey carried out by GfK Marktforschung in October 2011.

17 Nov 2011

SWEDEN

'Camo Bear' launches new Nikon Coolpix AW100
'Camo Bear' launches new Nikon Coolpix AW100

STOCKHOLM, SWEDEN / AMSTERDAM, THE NETHERLANDS: Perfect Fools, the Stockholm and Amsterdam creative studio, is launching 'Camo Bear', a fun viral film, as part of an online campaign for the Nikon Coolpix AW100.

4 Nov 2011

UNITED STATES

GfK survey reveals evolving trends in American holiday shopping and spending
GfK survey reveals evolving trends in American holiday shopping and spending

NUREMBURG, GERMANY / NEW YORK, US: Retailers embarking on a seasonal hiring binge this year may want to rethink their plans, according to a new survey by GfK Custom Research North America. As unemployment remains above 9% and median household incomes decline, economic anxiety continues to preoccupy the thoughts of US consumers.

25 Oct 2011

GERMANY

Challenging climate for consumer electronics in Western Europe
Challenging climate for consumer electronics in Western Europe

NUREMBERG, GERMANY: The consumer electronics (CE) market has registered a significant deterioration in the first half of 2011. In the first six months of the year, sales in Western Europe declined by a total of 11.3% in comparison with the same period of the prior year.

8 Sep 2011

GERMANY

FIFA Women's World Cup Germany 2011 sets new TV viewing records
FIFA Women's World Cup Germany 2011 sets new TV viewing records

BERLIN, GERMANY: The FIFA Women's World Cup Germany 2011 has smashed several TV audience records along the way. This was particularly notable in the host nation Germany, the defending champions twice over, as well as in the countries of the two finalists, the USA and Japan.

20 Jul 2011

SOUTH AFRICA

Starwood Hotels & Resorts to open 50 hotels in Europe, Africa and ME
Starwood Hotels & Resorts to open 50 hotels in Europe, Africa and ME

BERLIN, GERMANY: With growth fuelled by demand for its luxury and design-led brands, Starwood is poised to open 12 hotels in the region this year.

24 Mar 2011

GERMANY

adidas launches its biggest-ever marketing campaign
adidas launches its biggest-ever marketing campaign

HERZOGENAURACH, GERMANY: On 16 March 2011, adidas, international sporting goods manufacturer, unveiled its latest global brand campaign. This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, aiming to ensure that it is the most diverse and all-encompassing glimpse into the brand ever.

17 Mar 2011

ANDORRA

Travel & tourism report focuses on moving beyond the downturn
Travel & tourism report focuses on moving beyond the downturn

ANDORRA: Switzerland, Germany and France have the most attractive environments for developing the travel and tourism industry, according to the fourth Travel & Tourism Competitiveness Report, just released by the World Economic Forum at the Global Tourism Forum 2011 (GTF) held in Andorra. Austria, Sweden, the United Kingdom, the United States, Canada, Spain and Singapore complete the top 10.

9 Mar 2011

GERMANY

German holidaymakers avoid Egypt and Tunisia
German holidaymakers avoid Egypt and Tunisia

NUREMBERG, GERMANY: The political unrest in North Africa has had far-reaching consequences for the tourism industry. According to GfK Retail and Technology, the majority of German holidaymakers have postponed any planned trips to Egypt and Tunisia and demand for the summer months also noticeably declined in the first few weeks of the year.

22 Feb 2011

FRANCE

Infographics, games help draw fans to sports media
Infographics, games help draw fans to sports media

PARIS, FRANCE; DARMSTADT, GERMANY: With sports news available 24-hours a day on a wide variety of media platforms, the competition for loyal audiences has never been greater. Using good infographics and introducing interactive games are two ways to attract sports fans, and the upcoming international conference on managing sports news, to be held in Paris on 3 and 4 February next, aims to provide the best examples of both.

14 Jan 2011

GERMANY

In-car electronics - Western Europe recovery
In-car electronics - Western Europe recovery

NUREMBERG, GERMANY: After a long dry season for the past two and a half years, in which a two digit decline rate was experienced in the in-car electronics market in Western Europe, there are finally signs indicating a recovery in the third quarter of 2010, according to findings of GfK Retail and Technology for Q3 2010.

18 Nov 2010

GERMANY

Europe: Eat Pray Love book sales increase with theatrical release
Europe: Eat Pray Love book sales increase with theatrical release

NUREMBURG, GERMANY: Latest findings of Media Control GfK International show that release of movie boosts sales of book on which it was based.

22 Oct 2010

UNITED STATES

America still the most admired country globally
America still the most admired country globally

NEW YORK, US: The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America and Simon Anholt, the leading policy advisor.

15 Oct 2010

SOUTH AFRICA

Latest global trends on consumer media preferences and behaviours
Latest global trends on consumer media preferences and behaviours

JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth.

7 Oct 2010

GERMANY

Ink makes over Germanwings magazine
Ink makes over Germanwings magazine

LONDON, UK/ COLOGNE, GERMANY: Germanwings has appointed Ink, a global leader in connecting companies with travellers, to produce its in-flight magazine starting with the December 2010 issue.

6 Oct 2010

GERMANY

German car buyers prefer used to new
German car buyers prefer used to new

NUREMBURG, GERMANY: Germans prefer to buy used, rather than new cars: a comparative study of the European car market in the aftermath of the scrappage scheme. The findings are contained in the 2010 GfK Consumption Trend Sensor survey conducted by the GfK Association.

5 Oct 2010

SOUTH AFRICA

Cape Town Tourism builds on 2010 legacy; appoints US rep
Cape Town Tourism builds on 2010 legacy; appoints US rep

Statistics South Africa has officially released arrival stats for the 2010 FIFA World Cup and the report notes a marked increase in visitors from the USA and South American countries, as well as from the UK, Australia and Germany. Now Cape Town Tourism intends building on the 2010 legacy.

1 Oct 2010

GERMANY

Germany: High propensity to buy electric cars
Germany: High propensity to buy electric cars

NUREMBERG, GERMANY: For their next vehicle purchase, 10% of German adults (aged 18+) with an internet connection are considering an electric car as an option. This is the finding of a recent survey conducted by GfK Panel Services Germany.

23 Sep 2010

FINLAND

Hardchorus
Hardchorus

HELSINKI, FINLAND: Puma harnesses the love that fans have for the beautiful game by getting them to sing on Valentine's Day as part of the company's LOVE=FOOTBALL campaign.

13 Sep 2010

GERMANY

Microsoft heralds a new age of gaming with Age of Empires Online
Microsoft heralds a new age of gaming with Age of Empires Online

COLOGNE, GERMANY: On the eve of gamescom 2010, reputedly the world's largest consumer-oriented games showcase, Microsoft Corp. unveiled the newest addition to the Age of Empires franchise, Age of Empires Online. Microsoft also announced the development of Microsoft Flight, a new entry inspired by the best-selling Microsoft Flight Simulator franchise, and Fable.

30 Aug 2010

SWEDEN

Naughty Volvo, naughty!
Naughty Volvo, naughty!

STOCKHOLM, SWEDEN: Swedish car manufacturer Volvo has always relied on its image for quality manufacturing and efficient design. Other car marques are well known for possessing a fun streak, such as Honda, Toyota or Mazda, which is a necessary brand ingredient in attracting the younger market.

4 Aug 2010

GERMANY

Increasing wanderlust among Germans
Increasing wanderlust among Germans

NUREMBERG, GERMANY: Germans are keener now on travelling than ever before, with sales from bookings higher than in any other summer season over the past few years. Cuts in the price of vacations are bolstering booking behaviour.

2 Aug 2010

GERMANY

Germany wins in World Cup sentiment rankings
Germany wins in World Cup sentiment rankings

BERLIN, GERMANY: Alterian's SM2 social media monitoring tool tracks online noise and sentiment across a number of social media and online channels and tracks sources across all countries and languages. The analysis is taken from the opening ceremony right through to the final whistle and tracks noise levels in relation to country internet usage to produce a comparable proportionate figure. Throughout the games, SM2 tracked a total of 1 870 085 conversations online.

By Mark St Andrew, creamglobal.com 14 Jul 2010

SPAIN

World Cup victories boost workplace productivity
World Cup victories boost workplace productivity

MADRID, SPAIN/JOHANNESBURG, SA: According to a European SMB survey released on 6 July 2010, victory for the Dutch or Spanish in the 2010 FIFA World Cup could be the most desirable for Europe - in purely economic terms!

7 Jul 2010

GERMANY

Paramount launches virtual cinema in new social media drive

BERLIN, GERMANY: Twittkinos, launched this week, aims to break new ground in the way cinemas reach out to their audiences. The movie site will enable Paramount to provide film fans exclusive insight into the latest trailers, premieres and other events from the star-studded world of the silver screen, through Facebook and Twitter.

By Mark St. Andrew, creamglobal.com 6 Jul 2010