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Research News The Gambia

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    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Brands must balance digital innovation and trust to serve Africa's consumers - study
    Brands must balance digital innovation and trust to serve Africa's consumers - study

    17 Apr 2023

    Photo by rupixen.com on .
    CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

    15 Jun 2020

    Consumer markets under pressure in 2020
    Consumer markets under pressure in 2020

      5 Jun 2020

    Not ready...? Get set, go! An Africa recovery playbook
    Not ready...? Get set, go! An Africa recovery playbook

    , Kantar  2 Jun 2020

    Brian Wieser, global president, Business Intelligence, WPP.
    The impact of Covid-19 on global advertising investment [report]

    28 May 2020

    Covid-19 driving fundamental shifts in Africa's consumers
    Covid-19 driving fundamental shifts in Africa's consumers

    27 May 2020

    #LockdownLessons: Companies putting the grit in integrity
    #LockdownLessons: Companies putting the grit in integrity

    Bizcommunity.com  26 May 2020

    Photo by Infralist on .
    A moment of reckoning for business

      21 May 2020

    Forrester forecasts $2.1tn in retail losses globally in 2020
    Forrester forecasts $2.1tn in retail losses globally in 2020

    7 May 2020

    BrandZ Top 75 Most Valuable Global Retail Brands 2020
    BrandZ Top 75 Most Valuable Global Retail Brands 2020

    Kantar  4 May 2020

    Image credit: freestocks on .
    Covid-19 causes interest in Netflix to rise by 142%

    9 Apr 2020

    Joe Stubbs, Interbrand. Image supplied.
    Key learnings behind the winning work from the Warc Rankings

    8 Apr 2020

    Credit: Hanson Lu on .
    FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

    30 Mar 2020

    Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
    Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

    26 Mar 2020

    What people really get up to in self-isolation
    What people really get up to in self-isolation

    , Kantar  25 Mar 2020

    Global e-retail transaction values to exceed $4tn by 2024
    Global e-retail transaction values to exceed $4tn by 2024

    24 Mar 2020

    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing
    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing

    , Kantar  12 Mar 2020

    Image source: Gallo/Getty Images.
    Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

    27 Feb 2020

    Sports sponsorship market to record strongest growth [report]
    Sports sponsorship market to record strongest growth [report]

    28 Jan 2020

    Image source: Gallo/Getty Images.
    Marketers anticipate greater privacy regulation in 2020 [report]

    27 Jan 2020

    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

    22 Jan 2020

    Top 10 global consumer trends for 2020 - Euromonitor
    Top 10 global consumer trends for 2020 - Euromonitor

    14 Jan 2020

    #BizTrends2020: The future of retailing in sub-Saharan Africa
    #BizTrends2020: The future of retailing in sub-Saharan Africa

      8 Jan 2020

    Image supplied.
    The most challenged brands in 2019 and issues impacting brand perception [infographic]

    7 Jan 2020

    #BizTrends2020: Africa's double-edged consumer demand
    #BizTrends2020: Africa's double-edged consumer demand

      6 Jan 2020

    Image source: Gallo/Getty Images.
    Mobile games generates $49bn in revenue in 2019

    31 Dec 2019

    The Best of Biz: Marketing & Media 2019
    #BestofBiz 2019: Marketing & Media

    17 Dec 2019

    The Best of Biz: Marketing & Media Africa 2019
    #BestofBiz 2019: Marketing & Media Africa

    17 Dec 2019

    Image source: Gallo/Getty.
    Africa's greatest asset is its youth

      13 Dec 2019

    Winners announced in African Persons of the Year
    Winners announced in African Persons of the Year

    13 Dec 2019

    These five trends will change business in Africa in 2020
    These five trends will change business in Africa in 2020

      12 Dec 2019

    More Research news

    More news

    Photo by rupixen.com on .
    CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

    15 Jun 2020

    Consumer markets under pressure in 2020
    Consumer markets under pressure in 2020

     5 Jun 2020

    Not ready...? Get set, go! An Africa recovery playbook
    Not ready...? Get set, go! An Africa recovery playbook

    ,  2 Jun 2020

    Brian Wieser, global president, Business Intelligence, WPP.
    The impact of Covid-19 on global advertising investment [report]

    28 May 2020

    Covid-19 driving fundamental shifts in Africa's consumers
    Covid-19 driving fundamental shifts in Africa's consumers

    27 May 2020

    #LockdownLessons: Companies putting the grit in integrity
    #LockdownLessons: Companies putting the grit in integrity

     26 May 2020

    Photo by Infralist on .
    A moment of reckoning for business

     21 May 2020

    Forrester forecasts $2.1tn in retail losses globally in 2020
    Forrester forecasts $2.1tn in retail losses globally in 2020

    7 May 2020

    BrandZ Top 75 Most Valuable Global Retail Brands 2020
    BrandZ Top 75 Most Valuable Global Retail Brands 2020

     4 May 2020

    Image credit: freestocks on .
    Covid-19 causes interest in Netflix to rise by 142%

    9 Apr 2020

    Joe Stubbs, Interbrand. Image supplied.
    Key learnings behind the winning work from the Warc Rankings

    8 Apr 2020

    Credit: Hanson Lu on .
    FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

    30 Mar 2020

    Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
    Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

    26 Mar 2020

    What people really get up to in self-isolation
    What people really get up to in self-isolation

    ,  25 Mar 2020

    Global e-retail transaction values to exceed $4tn by 2024
    Global e-retail transaction values to exceed $4tn by 2024

    24 Mar 2020

    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing
    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing

    ,  12 Mar 2020

    Image source: Gallo/Getty Images.
    Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

    27 Feb 2020

    Sports sponsorship market to record strongest growth [report]
    Sports sponsorship market to record strongest growth [report]

    28 Jan 2020

    Image source: Gallo/Getty Images.
    Marketers anticipate greater privacy regulation in 2020 [report]

    27 Jan 2020

    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

    22 Jan 2020

    Top 10 global consumer trends for 2020 - Euromonitor
    Top 10 global consumer trends for 2020 - Euromonitor

    14 Jan 2020

    #BizTrends2020: The future of retailing in sub-Saharan Africa
    #BizTrends2020: The future of retailing in sub-Saharan Africa

     8 Jan 2020

    Image supplied.
    The most challenged brands in 2019 and issues impacting brand perception [infographic]

    7 Jan 2020

    #BizTrends2020: Africa's double-edged consumer demand
    #BizTrends2020: Africa's double-edged consumer demand

     6 Jan 2020

    Image source: Gallo/Getty Images.
    Mobile games generates $49bn in revenue in 2019

    31 Dec 2019

    The Best of Biz: Marketing & Media 2019
    #BestofBiz 2019: Marketing & Media

    17 Dec 2019

    The Best of Biz: Marketing & Media Africa 2019
    #BestofBiz 2019: Marketing & Media Africa

    17 Dec 2019

    Image source: Gallo/Getty.
    Africa's greatest asset is its youth

     13 Dec 2019

    Winners announced in African Persons of the Year
    Winners announced in African Persons of the Year

    13 Dec 2019

    These five trends will change business in Africa in 2020
    These five trends will change business in Africa in 2020

     12 Dec 2019

    Image source: Gallo/Getty.
    Experts meet to validate AfCFTA Business Index

    11 Dec 2019

    Image source: Gallo/Getty.
    AfDB launches coding centres of excellence across Africa

    6 Dec 2019

    Effective Use of Tech shortlist announced for Warc Media Awards 2019
    Effective Use of Tech shortlist announced for Warc Media Awards 2019

    4 Dec 2019

    Credit: Kasi.
    Tanzania consumer confidence drops to its lowest in 2019

    4 Dec 2019

    10 questions to ask the marketing director
    10 questions to ask the marketing director

     3 Dec 2019

    Image source: Gallo/Getty.
    Africa should focus on industrialisation. Free trade will follow

     27 Nov 2019

    #AskAfrikaAhaMoment: The brand loyalty shift explained
    #AskAfrikaAhaMoment: The brand loyalty shift explained

     21 Nov 2019

    African multinationals bring home much more than profits
    African multinationals bring home much more than profits

     20 Nov 2019

    Study examines engagement boosting on platforms
    Study examines engagement boosting on platforms

    19 Nov 2019

    Africa has the potential to be an economic powerhouse
    Africa has the potential to be an economic powerhouse

    18 Nov 2019

    More Research news

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