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    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Brands must balance digital innovation and trust to serve Africa's consumers - study
    Brands must balance digital innovation and trust to serve Africa's consumers - study

    17 Apr 2023

    Source:
    Warc details Advertising Trends report 2021/2022

    13 Jul 2021

    Global Diversity, Equity and Inclusion Census extended
    Global Diversity, Equity and Inclusion Census extended

    2 Jul 2021

    Segmenting for the future: 5 emerging consumer types
    Segmenting for the future: 5 emerging consumer types

      21 Jun 2021

    Source:
    D&AD 2021 social media trends

      14 Jun 2021

    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

    , Kantar  4 May 2021

    Euromonitor identifies 6 cannabis consumer archetypes
    Euromonitor identifies 6 cannabis consumer archetypes

    21 Apr 2021

    Credit: Getty
    Consumers spent $900bn more at online retailers globally in 2020

    14 Apr 2021

    The 5 habits of highly effective advertisers
    The 5 habits of highly effective advertisers

    , Kantar  14 Apr 2021

    Boosting brand purpose by solving value-action gaps in Africa
    Boosting brand purpose by solving value-action gaps in Africa

    , Kantar  25 Mar 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce
    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

      11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    , Kantar  28 Oct 2020

    Photo by on .
    Google Ads is top choice for app marketers in Africa

    15 Oct 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams
    New report shows brand leaders face big challenges aligning marketing and comms teams

    17 Sep 2020

    Gustavo via Pexels
    Global consumers ease back into in-store shopping - report

    4 Sep 2020

    Image by from .
    Influencer compensation: How money moves within the Nigerian influencer industry

      4 Sep 2020

    1 in 4 consumers tried a new brand during pandemic - global report
    1 in 4 consumers tried a new brand during pandemic - global report

    12 Aug 2020

    Image source: .
    How digital research is best positioned to understand African consumers

    23 Jul 2020

    Image credit: Retha Ferguson from Pexels
    Covid-19 impact on consumption patterns in Africa's key markets

    23 Jul 2020

    Warc releases the 2020 Effective Social Strategy Report
    Warc releases the 2020 Effective Social Strategy Report

    21 Jul 2020

    Photo by on .
    Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

      15 Jul 2020

    Image supplied.
    New Brand Love Story 2020 report reveals the world's most loved brands

    19 Jun 2020

    Photo by rupixen.com on .
    CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

    15 Jun 2020

    Consumer markets under pressure in 2020
    Consumer markets under pressure in 2020

      5 Jun 2020

    Not ready...? Get set, go! An Africa recovery playbook
    Not ready...? Get set, go! An Africa recovery playbook

    , Kantar  2 Jun 2020

    Brian Wieser, global president, Business Intelligence, WPP.
    The impact of Covid-19 on global advertising investment [report]

    28 May 2020

    Covid-19 driving fundamental shifts in Africa's consumers
    Covid-19 driving fundamental shifts in Africa's consumers

    27 May 2020

    #LockdownLessons: Companies putting the grit in integrity
    #LockdownLessons: Companies putting the grit in integrity

    Bizcommunity.com  26 May 2020

    Photo by Infralist on .
    A moment of reckoning for business

      21 May 2020

    Forrester forecasts $2.1tn in retail losses globally in 2020
    Forrester forecasts $2.1tn in retail losses globally in 2020

    7 May 2020

    More Research news

    More news

    Source:
    Warc details Advertising Trends report 2021/2022

    13 Jul 2021

    Global Diversity, Equity and Inclusion Census extended
    Global Diversity, Equity and Inclusion Census extended

    2 Jul 2021

    Segmenting for the future: 5 emerging consumer types
    Segmenting for the future: 5 emerging consumer types

     21 Jun 2021

    Source:
    D&AD 2021 social media trends

     14 Jun 2021

    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

    ,  4 May 2021

    Euromonitor identifies 6 cannabis consumer archetypes
    Euromonitor identifies 6 cannabis consumer archetypes

    21 Apr 2021

    Credit: Getty
    Consumers spent $900bn more at online retailers globally in 2020

    14 Apr 2021

    The 5 habits of highly effective advertisers
    The 5 habits of highly effective advertisers

    ,  14 Apr 2021

    Boosting brand purpose by solving value-action gaps in Africa
    Boosting brand purpose by solving value-action gaps in Africa

    ,  25 Mar 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce
    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

     11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    ,  28 Oct 2020

    Photo by on .
    Google Ads is top choice for app marketers in Africa

    15 Oct 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams
    New report shows brand leaders face big challenges aligning marketing and comms teams

    17 Sep 2020

    Gustavo via Pexels
    Global consumers ease back into in-store shopping - report

    4 Sep 2020

    Image by from .
    Influencer compensation: How money moves within the Nigerian influencer industry

     4 Sep 2020

    1 in 4 consumers tried a new brand during pandemic - global report
    1 in 4 consumers tried a new brand during pandemic - global report

    12 Aug 2020

    Image source: .
    How digital research is best positioned to understand African consumers

    23 Jul 2020

    Image credit: Retha Ferguson from Pexels
    Covid-19 impact on consumption patterns in Africa's key markets

    23 Jul 2020

    Warc releases the 2020 Effective Social Strategy Report
    Warc releases the 2020 Effective Social Strategy Report

    21 Jul 2020

    Photo by on .
    Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

     15 Jul 2020

    Image supplied.
    New Brand Love Story 2020 report reveals the world's most loved brands

    19 Jun 2020

    Photo by rupixen.com on .
    CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

    15 Jun 2020

    Consumer markets under pressure in 2020
    Consumer markets under pressure in 2020

     5 Jun 2020

    Not ready...? Get set, go! An Africa recovery playbook
    Not ready...? Get set, go! An Africa recovery playbook

    ,  2 Jun 2020

    Brian Wieser, global president, Business Intelligence, WPP.
    The impact of Covid-19 on global advertising investment [report]

    28 May 2020

    Covid-19 driving fundamental shifts in Africa's consumers
    Covid-19 driving fundamental shifts in Africa's consumers

    27 May 2020

    #LockdownLessons: Companies putting the grit in integrity
    #LockdownLessons: Companies putting the grit in integrity

     26 May 2020

    Photo by Infralist on .
    A moment of reckoning for business

     21 May 2020

    Forrester forecasts $2.1tn in retail losses globally in 2020
    Forrester forecasts $2.1tn in retail losses globally in 2020

    7 May 2020

    BrandZ Top 75 Most Valuable Global Retail Brands 2020
    BrandZ Top 75 Most Valuable Global Retail Brands 2020

     4 May 2020

    Image credit: freestocks on .
    Covid-19 causes interest in Netflix to rise by 142%

    9 Apr 2020

    Joe Stubbs, Interbrand. Image supplied.
    Key learnings behind the winning work from the Warc Rankings

    8 Apr 2020

    Credit: Hanson Lu on .
    FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

    30 Mar 2020

    Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
    Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

    26 Mar 2020

    What people really get up to in self-isolation
    What people really get up to in self-isolation

    ,  25 Mar 2020

    Global e-retail transaction values to exceed $4tn by 2024
    Global e-retail transaction values to exceed $4tn by 2024

    24 Mar 2020

    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing
    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing

    ,  12 Mar 2020

    Image source: Gallo/Getty Images.
    Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

    27 Feb 2020

    Sports sponsorship market to record strongest growth [report]
    Sports sponsorship market to record strongest growth [report]

    28 Jan 2020

    More Research news

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