#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers
#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers

According to the International Gay and Lesbian Travel Association, the visibility and acceptance of LGBTQ+ people in society have increased globally over the past decade; however, the underrepresentation of gay and lesbian travellers in the tourism sector still exists...

By Robin Fredericks 25 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 16 Apr 2019

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong
#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

By Maroefah Smith 15 Apr 2019

#WTMA19: A wrap on three days of tourism business success
#WTMA19: A wrap on three days of tourism business success

With new connection, continent-building deals and a sense of excitement about where African travel and tourism is headed, the final day of World Travel Market Africa 2019 ended its three days of travel trade on a high note...

15 Apr 2019

#WTMA19: Day two travel trade business highlights
#WTMA19: Day two travel trade business highlights

Today marks the third and final day of WTM Africa 2019 - Highlights to look forward to include the opening of Travel Forward in partnership with E-Tourism Africa Seminar (eTAS) and day two of the Business Case for Responsible Tourism Conference.

12 Apr 2019

#WTMA19: WTM Africa 2019 first day highlights from meetings, networking and events
#WTMA19: WTM Africa 2019 first day highlights from meetings, networking and events

World Travel Market Africa 2019 opened its doors at the Cape Town International Convention Centre on 10 April, welcoming a host exhibitors, buyers, travel professionals and media...

11 Apr 2019

#WTMA19: Travel Forward Summit to boost digital travel market
#WTMA19: Travel Forward Summit to boost digital travel market

Travel technology assumes a prominent role at this year's WTM Africa with a dedicated one-day event - the Travel Forward conference in partnership with e-Tourism Africa Summit on Friday, 12 April...

13 Mar 2019

36 organisations nominated for 2019 African Responsible Tourism Awards
36 organisations nominated for 2019 African Responsible Tourism Awards

The 2019 African Responsible Tourism Awards has moved into the second round in which 36 tourism organisations will compete for the top spots...

6 Mar 2019

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

#WTMA18: Bringing Africa to New York and New York to Africa
#WTMA18: Bringing Africa to New York and New York to Africa

NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

By Cari Coetzee 15 Jun 2018

WTM Africa 2018 records 18% increase in attendees
WTM Africa 2018 records 18% increase in attendees

After a successful three days in the host city of Cape Town, WTM Africa reports that its pre-audited statistics show an 18% increase in visitor numbers in comparison to 2017...

Issued by World Travel Market Africa 17 May 2018

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso
#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

By Ruth Cooper 14 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

#WTMA18: 2018 African Responsible Tourism Awards finalists announced
#WTMA18: 2018 African Responsible Tourism Awards finalists announced

The finalists for the 2018 African Responsible Tourism Awards have been announced, competing in five categories as well as for the much-coveted 'Overall Winner'. Who will take the top spots?

12 Apr 2018

Coffee Shack Backpackers (South Africa). 2017 winner of Best Accommodation for Social Inclusion. Image Source:
#WTMA18: Retosa, Arta partnership to find more responsible tourism success stories

Retosa has partnered with the African Responsible Tourism Awards to encourage more entries to the awards from the SADC. The aim of the awards is to inspire change in the tourism sector by showcasing examples that tourism providers can learn from...

14 Mar 2018

WTM Africa 2018 to highlight investment in Africa
WTM Africa 2018 to highlight investment in Africa

WTM Africa 2018 is excited to announce its inaugural WTM Africa Tourism Investors' Forum, a platform dedicated to connecting ministers of tourism from countries across the continent, with eager investors...

Issued by World Travel Market Africa 12 Mar 2018

The power of exhibitions in the tourism and travel industry
The power of exhibitions in the tourism and travel industry

WTM Africa 2017 saw $365,950,813 of business generated, proving that exhibitions remain a powerful marketing tool for business...

20 Sep 2017

Image Source:  - Exhibitor, World Travel Market Africa 2017
Research reveals positive development in the African tourism sector

Through the partnership between WTM Africa and Euromonitor International, research divulged at the exhibition showed that key performance indicators revealed positive development in the travel sector of Africa...

15 Jun 2017

Anthony Berklich, founder of Inspired Citizen, in Morocco
#WTMA17: How do millennials define luxury travel and why does it matter?

While millennials are optimistic about the future, they believe in living for today. Therefore, they are willing to spend more on material items they feel are special to them, or dig deep for an experience of a lifetime...

By Cari Coetzee 31 May 2017

#WTMA17: Reunion Island, for the curious traveller
#WTMA17: Reunion Island, for the curious traveller

"Reunion Island offers the perfect retreat away from the mundane and allows for the curious traveller to venture into the unknown, with a promise of adventure on the horizon."

By Cari Coetzee 16 May 2017

#WTMA17: An African experience with a cultural twist in Swaziland
#WTMA17: An African experience with a cultural twist in Swaziland

Swaziland Tourism recently exhibited at WTM Africa 2017, showing that this small, landlocked country has big aspirations for its tourism industry...

By Cari Coetzee 15 May 2017

#WTMA17: Euromonitor shares key tourism trends in Africa
#WTMA17: Euromonitor shares key tourism trends in Africa

Speaking at WTM Africa 2017, Christy Tawii, research analyst at Euromonitor International explored some of the key trends influencing and driving growth in the African tourism industry...

By Cari Coetzee 9 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool...

By Robin Fredericks 5 May 2017

WTM Africa 2017 celebrates multiple successes
WTM Africa 2017 celebrates multiple successes

From increased visitor numbers, to more media and even greater attendance by trade specialists, World Travel Market Africa 2017 closed with praise from both local and international travel professionals...

Issued by WORLD TRAVEL MARKET AFRICA 5 May 2017

#WTMA17: When Just a Drop can make everything count
#WTMA17: When Just a Drop can make everything count

This year, Just a Drop partnered with World Travel Market, whose events responsible tourism agenda highlighted ‘This Bottle is a Lifesaver” campaign...

By Robin Fredericks 3 May 2017

Twitter:
#WTMA17: The Seychelles playing an active role in conserving its biodiversity

David Germain, the director for Africa and America's Seychelles Tourism Board, took us through all that the Seychelles' vibrant holiday destination has to offer...

By Robin Fredericks 2 May 2017

#WTMA17: Rezidor's Marc Descrozaille talks African expansion
#WTMA17: Rezidor's Marc Descrozaille talks African expansion

Marc Descrozaille, area VP, Africa and the Indian Ocean provides insight into Rezidor Hotel Group's expansion into Africa...

By Cari Coetzee and Robin Fredericks 26 Apr 2017

#WTMA17: WTM Africa closes its doors on a high-note
#WTMA17: WTM Africa closes its doors on a high-note

With buyers from 45 countries, over 8,000 pre-scheduled appointments confirmed and an increase in exhibitors from 2016, WTM Africa 2017 closed its doors on a high-note...

21 Apr 2017

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