Marketing & Media trends
Marketing & Media trends
- Andrew Smit and Johan Walters
Construction & Engineering trends
CSI & Sustainability trends
- Innocent Masayira
- Nazeema Mohamed, Feryal Domingo and Soraya Joonas
- Keri-Leigh Paschal
- Siphelele Kubheka and Desikan Naidoo
Energy & Mining trends
- Andrew Duvenage,
- Maarten Ackerman
- Kuhle Mnisi
- Marius Botha
- Nema Ramkhelawan-Bhana
- Mike Middleton
- Henry van Deventer
HR & Management trends
- Jonathan Veeran, Nozipho Mngomezulu and Burton Phillips
Logistics & Transport trends
- Joff van Reenen
- Marcél du Toit
Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...
Johanna McDowell 11 Jan 2019
With another year setting in, I found myself reflecting on what it takes to hack bravery. I came to the conclusion that it's about being brave when facing a scary situation, which in turn involves overcoming two equally scary concepts: Risk and fear...
Tseliso Rangaka 9 Jan 2019
In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...
The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...
Pete Case 5 Feb 2018
The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...
Nandi Zambodla 12 Jan 2018
Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...
Odette van der Haar 10 Jan 2018
E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?
Barry Louzada 8 Jan 2018
For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...
nicole glickman 8 Jan 2018
90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...
Brett Morris 8 Jan 2018
The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...
Amanda Dlamini 8 Jan 2018
OJ Van Jaarsveld of Young Guns Films says there are four main South African audience trends directly influencing what the film industry is doing, along with eight local film production trends, which in turn will affect the audience...
The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...
Danette Breitenbach 14 Aug 2017
The competition for consumer's attention between brands in the digital media space is ever increasing and everywhere you go today on the internet there is some form of advertising following you...
Jaco Lintvelt 2 Feb 2017
2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…
Werner Lindemann 31 Jan 2017
Will brands be the next producers of great and long-form content in the industry? Johanna McDowell, chief executive of IAS believes they will...
Johanna McDowell 12 Jan 2017
There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...
John Little 12 Jan 2017
The advertising industry needs more work that stands out, "beautiful stories", says Carl Willoughby, executive creative director of OpenCo...
Carl Willoughby 10 Jan 2017