Marketing Trends

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Google South Africa reveals trending searches for 2020
Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the...

Johanna McDowellBy Johanna McDowell 26 Nov 2020

Scopen launches Trend Score as marketers look to recover
Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

Photo by  from .
Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

Bronwyn WilliamsBy Bronwyn Williams 30 Jun 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

Juanita PienaarBy Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

Jessica TennantBy Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided...

Jessica TennantBy Jessica Tennant 23 Jun 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next...

Jessica TennantBy Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next...

Jessica TennantBy Jessica Tennant 13 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue Report

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

Jessica TennantBy Jessica Tennant 28 Apr 2020

Perennial mindset. Image via Gallo/Getty.
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

Leigh AndrewsBy Leigh Andrews 24 Feb 2020

The next decade of digital marketing
The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't exist and neither did voice assistants. AI, AR and VR were science fiction concepts...

Jessica BarrellaBy Jessica Barrella 19 Feb 2020

The rising case of populism and its impact on brands
The rising case of populism and its impact on brands

The term 'populism' usually brings to mind political ideologies where the citizens of a country or region tangibly influence decisions and socio-political landscapes...

Nonye Mpho OmotolaBy Nonye Mpho Omotola 11 Feb 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

Jason StewartBy Jason Stewart 28 Jan 2020

Zibusiso Mkhwanazi is the founder and Group CEO of M&N Brands.
#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

Zibusiso MkhwanaziBy Zibusiso Mkhwanazi 28 Jan 2020

rett Rogers, culture lead at Cape Town advertising agency HaveYouHeard and content curator for In_
#BizTrends2020: Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their expression of themselves within the Zeitgeist, and are often a rebellion and reaction against the dominant forces trying to shape them...

Brett RogersBy Brett Rogers 23 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

Camilla ClerkeBy Camilla Clerke 23 Jan 2020

Sizakele Marutlulle of Marutlulle and Co.
#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect...

Sizakele MarutlulleBy Sizakele Marutlulle 22 Jan 2020

#BizTrends2020: Consuming media and living the dream
#BizTrends2020: Consuming media and living the dream

With the greatest anticipation that the African marketing and communication industry will thrive and strengthen in the foreseeable future, it is important to note that the way we as South Africa and the greater continent consumes media will determine...

Gee MotsepeBy Gee Motsepe 21 Jan 2020

Elouise Kelly, managing director at Ogilvy Johannesburg.
#BizTrends2020: Culture systems, systems culture

It's one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them...

Elouise KellyBy Elouise Kelly 21 Jan 2020

Mike Abel and Makosha Maja-Rasethaba, chief executive partner at M&C Satchi Abel Group and head of strategy for M&C Saatchi Abel Johannesburg respectively.
#BizTrends2020: Keep it simple in 2020

M&C Saatchi Abel leaders say now is the time to approach briefs with razor-sharp focus...

Mike Abel and Makosha Maja-RasethabaBy Mike Abel and Makosha Maja-Rasethaba 20 Jan 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.
#BizTrends2020: Creativity's tipping point in business

I'm going to buck the trend and not talk about anything to do with tech or mobile, or the demise of the agency model. I'm also going to be honest and say that what I'm writing about isn't a mainstream trend yet, but it should be...

Gillian RightfordBy Gillian Rightford 20 Jan 2020

Dale Hefer, Integrated Marketing Conference (IMC) CEO.
#BizTrends2020: The need to prove that marketing is business™

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; it's A LOT of rands...

Dale HeferBy Dale Hefer 17 Jan 2020

Going for growth in 2020: Have you looked towards uncomfortable places?
Going for growth in 2020: Have you looked towards uncomfortable places?

The choice facing businesses in 2020 is a simple but challenging one: Will you stay in survival mode or go for growth?...

By Ashish Williams, Issued by MediaCom 15 Jan 2020

#BizTrends2020: Taking the 20s into the cloud for marketing clout
#BizTrends2020: Taking the 20s into the cloud for marketing clout

The last decade was all about the cloud. From 2010 the cloud moved from novelty to the accepted means to deploy infrastructure...

By Johan Walters 15 Jan 2020

#BizTrends2020: Machine learning set to burst the bubble of digital marketing
#BizTrends2020: Machine learning set to burst the bubble of digital marketing

For years digital marketers revelled in the fact that they could accurately measure the return on ad spend. Since everything could be tracked, we could know where our money was being spent and how it was being consumed by our target audiences.

Andrew SmitBy Andrew Smit 15 Jan 2020

No one cares about your marketing
No one cares about your marketing

With everything changing so fast, it shouldn't surprise you that the way we talk about, market and promote our businesses is changing too. Here's the bitter truth - no one cares about your marketing...

By Jos Caelers, Issued by Engagement Factory, a Blend360 Company 14 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

Masego MotsogiBy Masego Motsogi 14 Jan 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2020: End of an era as the 3rd party cookie crumbles

An interesting year has just flown by, in which it feels like all things digital are under pressure - the adtech ecosystem is contracting, Facebook is being slammed as usual, Google is in a showdown with French publishers, and cookies are errr......

Lisa MacleodBy Lisa Macleod 14 Jan 2020

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.
#BizTrends2020: When things get tough, we must get tougher

2019 proved to be a difficult year for everyone in South Africa...

Michelle BehBy Michelle Beh 13 Jan 2020

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