Marketing & Media Trends

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#BizTrends2021: Reinvent, redirect, discard and restore
#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

Ann-Mari HöfingerBy Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

Glen MeierBy Glen Meier 6 Jan 2021

#BizTrends2021: Consumer habits and shopping preferences
#BizTrends2021: Consumer habits and shopping preferences

Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...

Jason StewartBy Jason Stewart 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated
#BizTrends2021: The revolution will be digitised and automated

Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...

Joey KhuvutluBy Joey Khuvutlu 6 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

Brett MorrisBy Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

Richard LordBy Richard Lord 6 Jan 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?
#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness...

Stuart SimsBy Stuart Sims 6 Jan 2021

#BizTrends2021: Tracking memories and using nostalgia
#BizTrends2021: Tracking memories and using nostalgia

Recognising changing behaviours and understanding your consumer's lifestyles and attitudes demanding adaption to forward-thinking and emotional intelligence needs to guide your future strategies and developments...

Nicola CooperBy Nicola Cooper 6 Jan 2021

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

Leigh CrymbleBy Leigh Crymble 6 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021
#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo....

Warren MossBy Warren Moss 6 Jan 2021

#BizTrends2021: What will shape digital storytelling in South Africa in 2021
#BizTrends2021: What will shape digital storytelling in South Africa in 2021

In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020...

Mongezi MtatiBy Mongezi Mtati 6 Jan 2021

#BizTrends2021: Why radio remains a content stalwart in 2021
#BizTrends2021: Why radio remains a content stalwart in 2021

After almost 100 years of radio in South Africa, it's only fitting that this 'timer' medium became our companion in the year that needs no restatement...

Deirdre KingBy Deirdre King 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians
#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

Lindani NtsibandeBy Lindani Ntsibande 6 Jan 2021

#BizTrends2021: 7 prospects and necessary shifts for the arts
#BizTrends2021: 7 prospects and necessary shifts for the arts

All disciplines in the arts are undergoing big transformations. We can anticipate continued shifts into new directions this year. They may not feel resolved or final, but they will be necessary shifts at this point, to rebuild a new landscape for the arts and audiences alike. Here are some of the trends that are likely to lead in 2021...

By Rucera Seethal 6 Jan 2021

#BizTrends2021: Looking ahead at the smartphone market
#BizTrends2021: Looking ahead at the smartphone market

If 2020 has shown us anything, it's that change and disruption are a constant. The effects of the global coronavirus pandemic led to unprecedented shifts in the way we live, work, learn and transact - with a widespread move online and digital platforms...

Michelle WynneBy Michelle Wynne 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

Francois van DykBy Francois van Dyk 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

Johanna McDowellBy Johanna McDowell 6 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies
#BizTrends2021: Mergers, acquisitions and deaths of agencies

The Covid-19 pandemic has accelerated a process of mergers in our industry...

César VacchianoBy César Vacchiano 6 Jan 2021

#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges
#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges

The digital acceleration of the last two years, but most especially during 2020, has placed a growing focus on digital marketing delivery...

Niamh NicLiamBy Niamh NicLiam 6 Jan 2021

#BizTrends2021: Tech democratisation will set the tone for 2021
#BizTrends2021: Tech democratisation will set the tone for 2021

If Covid-19 was the villain of 2020, then digital was the hero. As in-store transactions plummeted, e-commerce rushed in to pick up the slack. Rapid digitalisation saw smaller companies suddenly able to compete directly with our large enterprises...

By Andrew Smit and Johan Walters 6 Jan 2021

#BizTrends2021: Humanise your brand with sustainable advertising
#BizTrends2021: Humanise your brand with sustainable advertising

In the last 20 years, there has been an increased call for companies and corporates to behave in a socially, economically and environmentally way to foster a culture of sustainability. Across the globe, we have seen boards put a greater emphasis on sustainability...

Nombini MehlomakuluBy Nombini Mehlomakulu 6 Jan 2021

#BizTrends2021: What will customers expect from you in 2021?
#BizTrends2021: What will customers expect from you in 2021?

Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021...

Robin FisherBy Robin Fisher 6 Jan 2021

#BizTrends2021: Digital marketing comes under the spotlight in 2021
#BizTrends2021: Digital marketing comes under the spotlight in 2021

Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead....

Roan MackintoshBy Roan Mackintosh 6 Jan 2021

#BizTrends2021: Advertising and Covid-19
#BizTrends2021: Advertising and Covid-19

It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...

Sibusiso SitoleBy Sibusiso Sitole 6 Jan 2021

Ben Brimble, chair, Sawea Policy Working Group
#BizTrends2021: Just energy transition will continue to accelerate

The energy sector in South Africa has changed more in the last decade than perhaps any industry, and arguably will change even more in the next decade...

By Ben Brimble 6 Jan 2021

#BizTrends2021: Leadership during Covid-19 and beyond
#BizTrends2021: Leadership during Covid-19 and beyond

Popularised by the US Army as a result of the extreme conditions in Afghanistan and Iraq, the acronym VUCA - volatility, uncertainty, complexity and ambiguity - was widely used to refer to our pre-Covid world... Then the pandemic hit...

Faeeza KhanBy Faeeza Khan 6 Jan 2021

#BizTrends2021: The year of creating a new age Disneyworld
#BizTrends2021: The year of creating a new age Disneyworld

With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...

Siya MetaneBy Siya Metane 6 Jan 2021

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse
#BizTrends2021: Media trends; the picture is not pretty, and it will get worse

Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...

Styli CharalambousBy Styli Charalambous 6 Jan 2021

Robyn Peterson, CTO at CNN talks future of journalism in a tech-driven world
Robyn Peterson, CTO at CNN talks future of journalism in a tech-driven world

Robyn Peterson, chief technology officer at CNN chats about the evolution of the media landscape; the impact of technology on the consumption of news and the future of news journalism in a tech-driven world...

Evan-Lee CourieBy Evan-Lee Courie 15 Dec 2020

#BestofBiz 2020: Marketing & Media
#BestofBiz 2020: Marketing & Media

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020



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