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Nominations now open for 2021/2 Marketing Achievement Awards' Rising Star and Marketer of the Year
Nominations now open for 2021/2 Marketing Achievement Awards' Rising Star and Marketer of the Year

Between now and 17 December 2021, marketing professionals across the country are invited to nominate young, rising stars from within their organisations or partner companies for the Marketing Achievement Awards' Rising Star of the Year, and fellow...

Issued by Marketing Achievement Awards 2 Dec 2021

Merissa Himraj set to take the reins of major media house Wavemaker South Africa in 2022
Merissa Himraj set to take the reins of major media house Wavemaker South Africa in 2022

Merissa Himraj will assume the top position at Wavemaker South Africa, the South African division of the world's fifth largest media company, on 1 February 2022. She takes over as CEO SSA (Sub-Saharan Africa) from Lwandile Qokweni, who is stepping...

Issued by Wavemaker 2 Dec 2021

Relax, reality comes later
Relax, reality comes later

Imagine you are four guys in Liverpool in the early 60s. One day you decide you want to be famous...

Damon StapletonBy Damon Stapleton 2 Dec 2021

Having a data strategy is a crucial underpin to your customer's online user experience and your digital transformation
Having a data strategy is a crucial underpin to your customer's online user experience and your digital transformation

In my marketing and technology world, the insights delivered through data and analytics help brands to measure efficacy of a campaign, but also to understand their customers more intimately...

By Palesa Molukanele, Issued by Wunderman Thompson 2 Dec 2021

New York Festivals Advertising Awards open entries
New York Festivals Advertising Awards open entries

New York Festivals International Advertising Awards are now open for entries for the 2022 competition...

2 Dec 2021

Souce: © scyther5
Record growth of $771bn in 2021 for global advertising market

The global ad market has largely weathered the impact of Covid-19 so far, with a meteoric 23.8% rise to a total of $771bn this year...

2 Dec 2021

SA's most-watched YouTube videos in 2021
SA's most-watched YouTube videos in 2021

YouTube has released its 2021 Top Ten lists, celebrating 2021's biggest moments on the platform in South Africa...

2 Dec 2021

Source: © Stanley Ng
Publisher Support Services to challenge Google and Meta on content use

The Publisher Support Services (PSS, formerly the PDMSA) has declared its intention to challenge Google and Meta (Facebook) to be compensated...

2 Dec 2021

Source: © Mikko Lemola
Technology key to brands' CRM

Over half - 52% - of consumers would buy from their favourite brand, even if it were more convenient and cheaper to buy from one of its competitors...

2 Dec 2021

Kantar announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2021
Kantar announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2021

Regardless of increased TV-viewing hours in the last year, we see that consumers struggle to recall the ads they saw on the telly - our Adtrack data reveals that the average noting in South Africa is on a continual decline, dropping from 22% in 2016...

Issued by Kantar 2 Dec 2021

Source: SAB
SAB Sharp: Brewer launches platform to encourage responsible drinking

SAB has launched a new outcomes-based responsible consumption platform, called SAB Sharp, with focused interventions aimed at encouraging South Africans to make better decisions when it comes to alcohol use...

2 Dec 2021

Why marketing ROI should focus less on the returns, and more on the investment.
Why marketing ROI should focus less on the returns, and more on the investment.

The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on investment...

Glenn GillisBy Glenn Gillis 2 Dec 2021

Source: © One Cub  2019 One CLub ADC Awards
2 Saffers named ADC 101st Annual Awards jury members

TJ Njozela, creative director at Grey Advertising Africa and Amr Singh, director at Fort have been named to serve on The One Club for Creativity's ADC 101st Annual Awards jury...

1 Dec 2021

Source: © rawpixel
Walt Disney Company Africa & MultiChoice Group sign multi-year distribution deal

A multi-year distribution deal for Disney's factual and family channels that air on DStv until 2024 has been signed...

1 Dec 2021

Solving the puzzle CUBE - Collaboration for elevation
Solving the puzzle CUBE - Collaboration for elevation

The Rubik's Cube serves as the inspiration from which the idea for CUBE Engineered, an enterprise engineering start-up, was born...

Issued by So Interactive 1 Dec 2021

Direct marketing for brands and marketing agencies in the privacy-first era
Direct marketing for brands and marketing agencies in the privacy-first era

Has the privacy era and the evolving opt-in sensitive culture killed direct marketing as we used to know it? The glass is indeed half full under the Protection of Personal Information Act (POPIA) changes introduced this year - brands and marketing...

By Francois Kriel, Issued by Kriel & Co 1 Dec 2021

Source: © Antonio Guillem
'Tis the season for online shopping

Hoping to find the perfect gift, much of this year's discovery by consumers will be done online...

By Greg Bailie 1 Dec 2021

#OrchidsandOnions: Vaxx on, wax off
#OrchidsandOnions: Vaxx on, wax off

King Price: insurer takes on anti-vaxxers and promotes the jab; Kudos for the City of Cape Town for shooting a 'virus expert' down...

Brendan SeeryBy Brendan Seery 1 Dec 2021

Campari champions passion and creativity in brave campaign launched in Nigeria
Campari champions passion and creativity in brave campaign launched in Nigeria

Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched in October...

Issued by HaveYouHeard 1 Dec 2021

New Media and Swipe iX win gold in London
New Media and Swipe iX win gold in London

New Media scooped six awards at the 2021 International Content Marketing Awards, including one with in-house tech solutions agency Swipe iX...

Issued by New Media 1 Dec 2021

E-commerce landscape in SA - Insights and trends for marketers?
E-commerce landscape in SA - Insights and trends for marketers?

There is no doubt that Covid-19 resulted in the acceleration of digital technology across sectors both in SA and abroad...

Issued by Amasa 1 Dec 2021

LISTEN: The role that short courses can play to align with the needs of businesses
LISTEN: The role that short courses can play to align with the needs of businesses

Professor Beatrys Lacquet, the director and head of Wits Plus, talks about the role of short courses in aligning the needs of business as well as the importance of language proficiency to complement evolving and new job roles...

Issued by Wits Plus 1 Dec 2021

Howard Audio remakes Weekend Special for Cell C
Howard Audio remakes Weekend Special for Cell C

Howard Audio recently had the privilege of re-recording Brenda Fassie's classic song, Weekend Special, for Cell C's Summer Campaign. The campaign had a transmedia strategy, rolling out across all media...

Issued by Howard Audio 1 Dec 2021

Source: © Wavebreak Media Ltd
Icasa reopens community radio & TV licence applications after poor first response

The Independent Communications Authority of South Africa (Icasa) will reopen applications for community radio and television broadcasting services...

1 Dec 2021

Loeries Creative Future Scholars set for the ad world
Loeries Creative Future Scholars set for the ad world

2022 sees 16 new students being inducted into the programme. Ogilvy South Africa will be supporting the first ten recipients through the Ogilvy Molefi Thulo Bursary programme...

1 Dec 2021

86% of SA consumers concerned about rising prices - survey
86% of SA consumers concerned about rising prices - survey

According to Deloitte's latest State of the Consumer Tracker, South Africans' priorities are shifting with additional emphasis on well-being, experiences and greater intentions to save more for the future...

1 Dec 2021

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Marketing lessons from 2021

The country has been resilient as we unpack the meaning of a new variant...

1 Dec 2021

What companies get wrong in the digital transformation journey
What companies get wrong in the digital transformation journey

South African blue-chip companies have come to understand that digital transformation is crucial, however, the pathway of engagement can result in loss of customers, top talent and a lack of growth...

1 Dec 2021

MTN reduces its international roaming prices
MTN reduces its international roaming prices

MTN has said that its international data roaming rate has been reduced from R2.50/MB to R0.99/MB for all its customers...

1 Dec 2021

#BehindtheMask: TJ Njozela, creative director at Grey Advertising Africa
#BehindtheMask: TJ Njozela, creative director at Grey Advertising Africa

This week, we chat to TJ Njozela, creative director at Grey Advertising Africa...

Evan-Lee CourieBy Evan-Lee Courie 1 Dec 2021

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Source: ©rawpixel
Wan-Ifra 2021 announces Digital Media Awards Worldwide

The 2021 Digital Media Awards Worldwide winners have been announced by The World Association of Newspapers and News Publishers...

1 Dec 2021

Corazon Sefu Wandimi appointed as MD at Edelman Kenya
Corazon Sefu Wandimi appointed as MD at Edelman Kenya

Edelman Africa has appointed Corazon Sefu Wandimi as managing director at Edelman Kenya...

Evan-Lee CourieBy Evan-Lee Courie 29 Nov 2021

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