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Chief marketers believe their jobs are at risk if customer experience strategies fail
Chief marketers believe their jobs are at risk if customer experience strategies fail

76% of CMOs believe their jobs are on the line if customer engagement doesn't satisfy digitally demanding consumers; only 10% can measure financial impact...

2 May 2018

Another step towards Africa's digitisation
Another step towards Africa's digitisation

Digital transformation of service economy can drive growth across Middle East and Africa, says World Bank...

30 Apr 2018

Cinema rediscovered across Africa
Cinema rediscovered across Africa

Orange and Vivendi sign a partnership deal with the CanalOlympia cinema network to make the big screen more accessible to all in Africa...

30 Apr 2018

'Ouaga Girls', Tarifa-Tangiers African Film Festival
Feminism and activism feature in African film festival

Feminism and political activism are the main themes at the only festival held simultaneously in Africa and Europe...

30 Apr 2018

Building capacity of science journalism in Africa
Building capacity of science journalism in Africa

Funding available to science journalists in Africa to build capacity and produce science stories aimed at local or global markets...

30 Apr 2018

Investor sentiment high in Africa
Investor sentiment high in Africa

Forecasts of solid regional growth on the continent are sending investor sentiment high when it comes to investing in Africa...

27 Apr 2018

Mbithi Masya, film director at Fat Rain Films, Kenya.
Celebrating African storytelling and craft

Mbithi Masya, film director at Fat Rain Films, Kenya, and a Ciclope Africa judge, talks about what Africa can bring to the international stage...

Louise BurgersBy Louise Marsland 26 Apr 2018

Media resources launched for Rugby Africa Gold Cup
Media resources launched for Rugby Africa Gold Cup

A new logo has been released and a special press section has been developed as a resource for the media, as it gets closer to Rugby Africa Gold Cup kick off...

26 Apr 2018

Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 25 Apr 2018

Business events can lead the growth of African tourism
Business events can lead the growth of African tourism

As the economy continues to shift from being resource-based, knowledge industries such as tourism will become more sophisticated and important and while business travel makes up just a quarter of the overall tourism pie, its potential extends far beyond its current nominal contribution...

By Yugashnee Naicker 25 Apr 2018

If the future in Africa is mobile, identity verification is paramount
If the future in Africa is mobile, identity verification is paramount

Mobile operators are becoming an important provider of, and platform for, a growing range of services. As a result, the ability to verify customer identity is becoming a business imperative for mobile operators...

Sherry ZameerBy Sherry Zameer 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

Louise BurgersBy Louise Marsland 24 Apr 2018

Alliance Media's iconic OOH site makes national TV
Alliance Media's iconic OOH site makes national TV

Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda...

Issued by Alliance Media 24 Apr 2018

12 top young African tech leaders of tomorrow
12 top young African tech leaders of tomorrow

Africa is fast becoming a key global tech market, and many of the tech leaders of tomorrow are emerging from the continent with Africa's international ambitions and potential firmly in their grasp...

Peter PedroncelliBy Peter Pedroncelli 24 Apr 2018

African youth demand a seat at the table
African youth demand a seat at the table

Voices of young Africans are becoming difficult to ignore. Africa's young people are demanding a seat at the political table and on the transformation train...

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment
Kenyan mobile consumer feedback company secures $3.5m investment

mSurvey has secured investment to enable the company to continue building out its infrastructure and partnerships, in order to scale and expand into more African countries...

24 Apr 2018

LIA and Gorilla Doctors announce new global competition
LIA and Gorilla Doctors announce new global competition

In partnership with Gorilla Doctors, LIA has initiated a global competition that is open to all creatives between the ages of 21 - 30 years...

23 Apr 2018

Book launched on Africa's free trade agreement
Book launched on Africa's free trade agreement

A book is being developed on Africa's Continental Free Trade Agreement to serve as a valuable resource ...

23 Apr 2018

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

Robyn de VilliersBy Robyn de Villiers 23 Apr 2018

Ciclope Africa shone a light on local craft work
Ciclope Africa shone a light on local craft work

Francisco Condorelli, the director of Ciclope, tells Bizcommunty.Africa what he sees for the future of Ciclope and awards focused on craft rather than the 'big idea'...

Louise BurgersBy Louise Marsland 20 Apr 2018

Peace Hyde, Forbes Africa presenter.
Africa's business leaders give advice on Forbes Africa show

Forbes Africa is launching season two of 'My Worst Day With Peace Hyde' which culls business advice from Africa's millionaires...

20 Apr 2018

The line between news and advertising is blurring, according to study
The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

DRC documentary wins human rights award
DRC documentary wins human rights award

Documentary film recognised for highlighting human rights in the Democratic Republic of Congo...

19 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

Leigh AndrewsBy Leigh Andrews 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

Wynand SmitBy Wynand Smit 18 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

17 Apr 2018

AfriDocs and Channel24 strike streaming deal
AfriDocs and Channel24 strike streaming deal

Every week a specially selected African documentary will be available on Channel24 to stream...

16 Apr 2018

Showcasing Africa's innovators
Showcasing Africa's innovators

The Africa Innovation Summit has launched a call across Africa for innovations addressing the continent's challenges, from African innovators...

16 Apr 2018

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

David Tiltman, head of content, Warc. Image supplied.
Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards to showcase award-winning PR-led case studies from around the world...

16 Apr 2018

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