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New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

GLOBAL

Warc Awards announces 2020 Effective Content Strategy winners
Warc Awards announces 2020 Effective Content Strategy winners

A total of 13 campaigns for a variety of global brands across different markets have won in the Effective Content Strategy category of the Warc Awards...

10 Jun 2020

GLOBAL

Joe Stubbs, Interbrand. Image supplied.
Key learnings behind the winning work from the Warc Rankings

Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...

8 Apr 2020

GLOBAL

Jane Wakely, Mars & Mars Pet Nutrition.
Warc Awards 2020 announces Effective Innovation shortlist

20 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results...

8 Apr 2020

SOUTH AFRICA

Covid-19: Could remote working help retail re-evaluate its agenda?
Covid-19: Could remote working help retail re-evaluate its agenda?

We are living through dark times but it is important to try to stay positive; and the situation may well be giving many companies the chance to take stock of the future...

1 Apr 2020

GLOBAL

The Whopper Detour campaign. Image supplied.
Warc Rankings Creative 100 announced

The Warc Rankings Creative 100 has been released with Burger King's The Whopper Detour, by FCB New York, selected as the most creatively celebrated campaign of 2019...

3 Mar 2020

GLOBAL

'Bee-washing' hurts bees and misleads consumers
'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

GLOBAL

Image source: Gallo/Getty Images.
Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

27 Jan 2020

GLOBAL

One Screen 2020 shortlist announced
One Screen 2020 shortlist announced

The One Club for Creativity's One Screen has announced its 2020 shortlist...

22 Jan 2020

GLOBAL

Grand Prix winning campaign; Fox Cricket.
Effective Use of Tech winners announced for Warc Media Awards 2019

Warc has announced a total of eight winners - one Grand Prix, two Golds, two Silvers and three Bronzes - have been awarded in the Effective Use of Tech category...

22 Jan 2020

GLOBAL

Sarah Owen, senior editor, WGSN. Image supplied.
Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

GLOBAL

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The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

GLOBAL

Image source: Gallo/Getty Images.
Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

GLOBAL

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

GLOBAL

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SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

Courtesy of TIFF. Image source: .
Clio Entertainment Awards 2019: Winners announced!

Hosted by Craig Robinson, the Clio Entertainment Awards recognised the best entertainment marketing campaigns for 2019...

22 Nov 2019

GLOBAL

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

GLOBAL

Image credit: Epica Awards.
#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

The 2019 Epica Awards shortlist has been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars revealed as a finalist in the Branded Content - Music Video category...

13 Nov 2019

GLOBAL

Image credit: Nike.
World Media Group survey identifies activism as key campaign benefit

A new content-led marketing-focused survey found that there is an increased interest in brand activism...

7 Nov 2019

GLOBAL

Image credit: Clio Entertainment Awards.
2019 Clio Entertainment Awards 'Of the Year' finalists announced

The Clio Entertainment Awards has announced the finalists for the 2019 'Of the Year' awards...

7 Nov 2019

GLOBAL

Image credit: NYF Advertising Awards.
NYF Advertising Awards recognise pre-entered work with Mad For This Ad

The New York Festivals' International Advertising Awards has introduced a new initiative that will acknowledge impressive work before it's been entered into the awards programme...

6 Nov 2019

GLOBAL

Image credit: Epica Awards.
One Young World to join Epica at 2019 Creative Circle

Epica has partnered with One Young World: The Global Forum for Young Leaders for the 2019 Creative Circle seminar...

30 Oct 2019

GLOBAL

Image credit: Sebastian Pociecha on Unsplash.
Marketers' tactics are turning customers against them

As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...

By Joan Osterloh 30 Oct 2019

GLOBAL

Image credit: Sharon McCutcheon on Unsplash.
Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...

25 Oct 2019

GLOBAL

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions
Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

The New York Festivals' Global Awards has announced the executive juries for this year's Executive Jury sessions...

22 Oct 2019

GLOBAL

Worldwide martech market grows by 22% year-on-year - find BDO, Warc
Worldwide martech market grows by 22% year-on-year - find BDO, Warc

BDO and Warc's new 'Martech: 2020 and beyond' report indicates that the worldwide global martech market has grown by 22% year-on-year...

14 Oct 2019

GLOBAL

Image credit: Mika Baumeister on Unsplash.
Warc, Nielsen collaborate on newly-relaunched Warc Data

Warc has relaunched Warc Data...

1 Oct 2019

GLOBAL

Mark Tungate, the editorial director of the Epica Awards. Image supplied.
#EpicaAwards2019: What's new this year?

An interview with Mark Tungate, the editorial director of the Epica Awards...

23 Sep 2019

GLOBAL

The 2019 Care Awards jury. Image credit: Act Responsible.
Act Responsible announces 2019 Care Awards jury

The 2019 Care Awards jury has been announced. The jury will review the 2018 and 2019 entries celebrating excellence in promoting care for people and the environment...

23 Sep 2019

GLOBAL

Image credit: Zoe Holling on Unsplash.
Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

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