It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
The recent Metropolitan 'My People. My Everything' campaign encourages South Africans to celebrate their collectives. The campaign kicks off with a TV advert that pulls at the heart strings. The TVC was directed by award-winning television commercials director, Zwelethu Radebe from Egg Films.
Where did you grow up, and who would you say forms part of your collective?
I grew up with both my parents until my dad passed away when I was 14, so my mother remained a single parent after that. I’ve got two sisters and a brother. We are a close-knit family. The passing of our father brought us even closer.
My primary school headmaster, he once said to me in a classroom, while reading, that he had a vision of me in front of the camera, reading the news. What I understood from that was that he saw me doing something influential. I was a very shy child then and didn’t think I had a loud enough voice. That stuck with me and helped me become less of a shy guy.
Another moment was when my friend’s mother took me to an interview at the film school I went to. My mother wasn’t available to take me. The support was in the fact that nobody said I couldn’t do it. I had my own self-doubts in my ability to do film. They didn’t doubt my capabilities.
I count myself lucky, always knowing that I wanted to be a filmmaker, and my mother and siblings have always been supportive along the way.
As a film director, what does an average day look like for you?
If we’re in the pitch process, we’re working tirelessly with a research team to get the right references to create the best vision for the script the agency has written. My process is to always find the universal theme or truth in the script and approach the treatment from that angle. During production, a lot of things need to happen before we get to a shoot day.
To list a few, we need to brief the departments we work with collectively, from the Art Department, location scouts, casting directors, and stylists, etc. A day might find me watching casting tapes trying to short list the cast or briefing the music department on creating bespoke music for the ad. This applies to the other departments that help shape the project before execution.
I directed the Metropolitan TV commercial with Melusi Tshabalala, executive creative director from Black River FC who conceptualised this great idea.
When thinking about the execution of the film, it was important for me to identify a human truth.
What stood out in this story was the spirit of Ubuntu and gratitude, and that this can be more than an advert in the traditional sense. It can teach the lessons of thanksgiving. Have we actually said thank you for being the people we are today as a result of those who’ve raised us, and those who have been part of our journey? I hope it does that for audiences when they watch the film.
Some of us were raised by grandparents, uncles, aunts, neighbours, single parents, etc. that was a great point of reflection for me and what I wanted to put in the film. So, the vision became how do I make that feel authentic and real. This was well executed by the cast that reflected that very reality and brought a wonderful relatability to film.
I enjoyed being able to make something that evokes emotion and working with actors. If you have a good enough cast, you can trust them with what they have to do. Getting the cast right makes the job easy.
Besides directing films, what other talents do you have?
Let’s say I’ve focused on my strengths, I write screenplays and also enjoy writing poetry and doing cross-fit.
What would you say are the qualities a film director needs to have?
A strong vision, a collaborative attitude and the humility to accept that you don’t know it all.
What is the one project you have worked on that you are incredibly proud of?
As a commercial’s director, I was very proud of a content film we made about the effects of underage drinking with South African Breweries titled Vuka and a film I made a short film titled The Hangman which won numerous domestic and international awards.
What are the victories that you’ve had since starting out?
I’ve won several Loerie awards, a One Show award, received a Cannes Lions short list and won an Oscar Qualifying film festival award.
If you could travel back in time, what advice would you give yourself?
I would tell myself to enjoy the journey.
Where do you see yourself in 5 years’ time?
I don’t like to hold myself to a particular time frame. I believe that I’ll be where I need to be at that particular time according to where God wants me.
As we celebrate Youth Month, do you have any words of encouragement for the youth?
What I would tell the youth is to be true to yourself and tell your own personal story because there isn’t anyone like you and there never will be. So don’t deny the world of you.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.