In the news

Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

Warc Media Awards announces 2020 Best Use of Data jury

Warc has announce the jury panel for the Warc Media Awards 2020: Best Use of Data category. The jury of 14 client-side and agency-side senior industry executives, will award case studies that best use data in an effective communications strategy.
This case study competition examines the insight, strategy and analytics that power effective media investment, with the Best Use of Data category recognising the role of data in an effective communications strategy.

The jury panel of 14 client-side and agency-side senior industry professionals will be chaired by Mark Evans, managing director of marketing and digital, Direct Line Group where he oversees the transformation of the insurance company's brands and marketing approach, including the multi-award-winning reinvigoration of the flagship Direct Line brand.

Commenting on the jury lineup, Mark Evans says:
This global jury represents some of the industry's most analytical minds. I'm looking forward to working with the judging panel on recognising the crucial role played by data in an effective communications strategy.
The full jury for the Best Use of Data category, Warc Media Awards 2020, is as follows:
  • Mark Evans - Managing director of marketing and digital, Direct Line Group - jury chair
  • Aarti Bharadwaj - Vice president, Analytics, APAC, Essence
  • Youmna Borghol - Head of data science, Choueiri Group
  • Neala Brown - Global head of marketing measurement, Havas Media Group
  • Mark Halliday - Chief digital and data officer, Manning Gottlieb OMD
  • Sam Knowles - Founder & Managing Director, Insight Agents
  • David Lloyd - Head of data and insight, Wunderman Thompson UK
  • Pete Markey - Chief marketing officer, TSB
  • Justine O'Neill - Director, Analytic Partners
  • Hari Ramanathan - Chief strategy and transformation officer, VMLY&R Asia
  • Sannah Rogers - Managing director, Zenith UK
  • Randolph Tan - Managing partner, Digitas Malaysia
  • Nathalie Torres - Director of data, I&CO
  • Amelia Ward - Head of digital, PHD Sydney
Full biographies are available here.

The WARC Media Awards, now in their fifth year, are free to enter. Papers submitted as effectiveness case studies are welcomed from any territory and are discipline-neutral and channel-agnostic.

The winners of the Grands Prix and Special Awards across all four categories - Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships and Sponsorships - will share a prize fund of $40,000.

The Special Awards in the Best Use of Data category will be:
  • Personalisation Award - for the best example of a campaign that used data to segment effectively
  • The Attribution Award - for the best example of a channel attribution model
  • Data-Driven Insight Award - for a campaign where data helped to identify the right audience at scale
The closing date for entries is 23 September 2020. More details can be found here.

Let's do Biz