Now in its sixth year, the competition examines the insight, strategy and analytics that power effective media investment.
Paul Coxhill, managing director of Warc, said, "We are delighted to welcome such an outstanding international line-up of industry professionals, representing a wide range of brands, agencies and markets, to judge this year's Warc Awards for Media. Drawing on their expertise, the diverse panels will judge rigorously and debate at length as they bring to the forefront the most inspirational solutions of communications planning that drive success."
This category looks at how sophisticated communications architecture helped boost campaign effectiveness. Judges include:
To see the full panel, go here.
This category looks at how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. Judges include:
To see the full panel, go here.
This category awards communications that have effectively used or combined emerging platforms or technology in the media mix. Judges include:
To see the full panel, go here.
This category recognises the role of data in an effective communications strategy. Judges include:
To see the full panel, go here.
The Warc Awards for Media are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world.
Each jury will award a Grand Prix, Gold, Silver and Bronze accolades, as well as three Special Awards recognising specific areas of excellence. The deadline for entries is 22 September 2021.
For more information on Warc Media Awards 2021, go here.