Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
In line with what TikTok wants to present its platform as, the event was dynamic, entertaining and informative. With artists like Shimza and Cassper Nyovest on the stage and Lerato Kganyago leading the conversation, we were able to gain insight into what TikTok brings to the table from a branding perspective - in true TikTok fashion.
TikTok’s mission is to inspire joy and bring creativity to the forefront for its audience. Creativity is at the heart of how TikTok users express themselves, and storytelling is key to this means of expression. Now, brands have the opportunity to leverage this creativity to shape their future. In collaboration with 365 Digital, TikTok hopes to bring this mission forward for brands in South Africa.
Using TikTok for branding
Since the inception of the internet, there have been multiple shifts in the way we communicate and interact with content. From the age of communication, we have now moved into an age where participation on the internet and different platforms is what users seek. Shant Oknayan, general manager of Global Business Solutions, METAP, said, “TikTok’s users and creators demand the space for their voices to be heard - and brands that respond to this desire, to set the stage for a story where anyone can play a role just by being themselves, earn a special status in the community.” He said that this branding position is unique to TikTok.
TikTok For Business aims to allow businesses to engage with active communities in South Africa, and globally, in an authentic way. Essentially, it promises to allow communication with your audience in an uninterrupted environment where they want to be a part of your content. This community-led and authentic way of storytelling is what really connects audiences. “We’re committed to super-charging brands and businesses so they can show up as their most authentic self on TikTok,” said Oknayan.
The platform provides a comparably eccentric way for users to get creative. For example, TikTok partnered with EUFA 2020 - and have given fans a platform to connect with their favourite creators, share content and create their own moments.
The idea is that, with TikTok for business, brands will be able to capitalise on this idea.
Finding success with TikTok
Success with TikTok can be a daunting task to take on if you are new to using the platform. However, there are some examples of individuals and companies who have done so already - with some help from the platform.
For example, there is the Rising Voices campaign, which offers creators of colour an opportunity to be seen, heard and grow their content. Sphokuhle.n is one such creator who has found success through this. Having started her account in 2019, she has since grown her audience to a staggering 1.6m followers. In her words, she has felt that the platform has given her the opportunity to connect with her community by being herself - without the need to create an alternative personality.
Apps like Facebook, Instagram and TikTok, which tailor content to the user's interests and behaviour, have allowed a new generation of spenders to create a personalised online shopping mall experience...
9 Jun 2021
In terms of a business example, for the past two months, there has been a drive to create awareness around the Doritos brand. Brandon Mncube, sector lead for Sub-Saharan Africa, digital marketing and media at Pepsico, said that their idea was conceptualised through the branded hashtag challenge. The goal of this challenge was to allow brands the space to shape cultural conversation by inspiring their consumers to lead the conversation and be part of shared experiences.
In under a week, the Doritos campaign saw 12,000 pieces of user-generated content.
Some more statistics include:
2,000 unique users
850,000 total likes
936,000 total engagements
TikTok offers a platform for brands where users are given a fully immersive experience. Through the use of video and sound - sound being particularly integral to creativity on the platform - it is difficult to multitask while you are using the platform. As such, brands could really benefit from using authentic messaging to connect with their audiences.
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