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  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
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Take your brand and business marketing to the next level

Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want.

In the past many companies may have been content with a publishing diet of new corporate appointments, new account wins and awards announcements, and while these may still form a basis of sound reputation management, new newsroom trends offer so many more opportunities to take business marketing to the next level, more freedom and scope than ever to publish whatever, however and whenever you want.

How do new newsroom management trends benefit brands?

These days there’s no need for the brand communications journey to end on TV, YouTube or even social media. Consistency and credibility are key. Owning a newsroom allows marketing communicators and PR agencies end-to-end control over brand content strategy in the valuable business-to-business space, on behalf of the client companies and organisations they represent.

A newsroom on Bizcommunity is where PR and business marketing meet

A Press office newsroom acts as a company’s very own digital communications hub, instantly accessible by your PR and brand communications teams to be able to publish, monitor, track and archive communications as frequently as necessary, with quick turnaround in a high-traffic business marketing environment.

Biz Press Office Quarterly: 10 ways to successfully start and manage a newsroom on Biz

A warm welcome and congratulations to the many companies who have opened or published via their Press Office Newsrooms so far this year....

Issued by Bizcommunity.com 29 Mar 2021


“Biz Press Office newsrooms are a must for seamlessly extending the life of brand campaigns into the business media.”

The press release is still king, but best outcomes now see marketers and brand managers seamlessly and creatively mixing and matching content, integrating brand stories and backstories, ad campaigns, video and stakeholders into the marketing communications calendar.

“Gone are the days when the online newsroom simply hosted press releases.”

10 benefits of owning a Press Office newsroom on Bizcommunity:
  1. Your content published on the biggest marketing and advertising platform in Africa
  2. A huge amount of additional knock-on awareness
  3. Value worth many times the amount you pay per press release in exposure
  4. Control of your content to publish whatever and whenever you like
  5. No need to wander or wonder how your content is impacting, easily login to stats and share your great content analytics with stakeholders and clients
  6. Exposure on Bizcommunity adds currency to global awards pitches and agency credentials
  7. Credibility of exposure in the business-to-business media
  8. Gives your brand longevity and adds to its virality
  9. Gets picked up by media, bloggers and tweeters and these may be used in post-campaign case studies and social posts
  10. Newsroom visits on Biz can reach 3000-5000 visits per month
“Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want, allowing more freedom and scope than ever before to really tell their stories.” Terry Levin, Bizcommunity brand manager.

A few recent examples of brand stakeholder communications in newsrooms on Biz were Mazda CX-30 ‘You’d swear it was made for you’, Savanna flighting spots featuring SA’s top comedians to drive home their ‘Deadly Serious’ campaign for Arrive Alive; and Nahana Communications Group sharing FCB’s campaign for Toyota's Agya for first time car buyers. The very raison d’etre of brand content now.

Multi-brand, multi-region, multi-media

The Biz Press Office allows the showcasing of multiple brands or marques in the brand stable under one newsroom. Companies with a global or pan-African footprint, may also wish to publish news by region via multi-brand Press Office newsrooms. Also enquire about sponsored multimedia stakeholder interviews!

We invite you to find out more about the use of a Biz Press Office newsroom on the indispensable platform for the sharing of company news, brand marketing, brand communications and advertising, within 19 industry communities, from Africa, to the world.

We absolutely love talking brand content strategy. Contact us to take your brand communications to the next level: moc.ytinummoczib@selas

Bizcommunity.com
Where 370 companies in 18 industries trust Biz Press Office newsrooms to publish corporate content, on Africa's indispensable B2B news media. Enquire about a newsroom like this for your company on sales@bizcommunity.com
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