In the news

Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

Sunu directs charming new Bakers ad

Egg Films' Sunu directed M&C Saatchi Abel's charming new Bakers ad. After a successful collaboration on Freshpak Rooibos earlier this year, Sunu jumped at the opportunity to work with M&C Saatchi Abel again and add his signature warmth to another iconic South African brand.
click to enlarge
click to enlarge
click to enlarge
click to enlarge

Sunu loves directing children, but working with the cast was particularly special this time as M&C Saatchi Abel picked his son Joshua Gonera in his first lead role. "Working with my boy was a dream come true. He was an absolute professional and even called me Mr. Director," laughs Sunu. "I'm ticking this one off the bucket list."

Sunu also enjoyed working closely with Sinister to bring the factory to life in post. Rory O'Grady shot the commercial, which was edited by Gordon Midgley at Riot.

Bakers :: Bakers Man from Egg Films on Vimeo.

View more of Sunu's work at


Title: Bakers Man
Client: AVI
Agency: M & C Saatchi Abel
Agency producer: Kathy Scharrer
Executive creative director: Nick Liatos
Art director: Nicole Binikos
Director: Sunu
Director of photography: Rory O'Grady
Production co art director: Wendy Fredriksson & Michael Linders from Wigwag
Production co producer: Julia Schnurr
Executive producer: Colin Howard / Kerry Hosford
Editing company & city: Riot
Editor: Gordon Midgley
Post production co & city: Sinister
Music & music publisher: Rob Roy Music


Read more: Bakers, Sunu
Let's do Biz