Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
In a rough, tough time in our industry and country, Net#work BBDO has slowly been chipping away at new account wins as the agency forges forward, most recently adding the Budweiser, Stella Artois and Corona brands to their portfolio as creative lead partner.
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:
Branded Content & Entertainment - 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
Creative Effectiveness - 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes Grand Prix: 303Lowe Perth, Australia, 'The 2012 IKEA Catalogue - A Roommate Worth Having', IKEA Western Australia and South Australia
Design - 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze Grand Prix: McCann Worldgroup India, Mumbai, 'Keys Are Hard to Find', ATSS
Digital - 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
Direct - 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, 'TXTBKS', Smart Communications
Film - 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
Film Craft - 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
Integrated - 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
Media - 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze Grand Prix: WHYBIN/TBWA Auckland, New Zealand, 'Middle-Earth Passport Stamp', Tourism New Zealand
Mobile - 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, 'TXTBKS', Smart Communications
Outdoor - 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze Grand Prix: Cheil Worldwide Seoul, South Korea, 'Bridge of Life', Samsung Life Insurance
PR - 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze Grand Prix: Draftfcb New Zealand, Auckland, 'Driving Dogs', Mini / SPCA New Zealand
Print - 25 winners: 4 Gold, 13 Silver, 8 Bronze No Grand Prix Awarded
Print & Poster Craft - 19 winners: 3 Gold, 4 Silver, 12 Bronze No Grand Prix Awarded
Promo & Activation - 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
Radio - 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze Grand Prix: McCann Melbourne, Australia, 'Dumb Ways to Die', Metro Trains
The Network of the Year trophy was presented to McCann Worldgroup, with BBDO coming second followed by DDB in third.
McCann Melbourne were honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.
The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.
The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.
The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.
During the awards Metro, Melbourne's transport system, were presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement 'Dumb Ways to Die' campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.
A first for Spikes Asia
For the first time a Student Creative Award was also awarded, this was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.
Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at Avalon Nightclub.
Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.
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