The 13th annual IAB Bookmark Awards took place today in a prestigious virtual celebration. Hosted by the multi skilled Selae Thobakgake and Merica Monamodi; the most thrilling and innovative digital marketing campaigns of the past year were announced.
New online liquor store Liquor.co.za has launched in South Africa. The digital platform caters to the need for an e-commerce portal that can service both direct-to-customer (D2C) and high-volume business-to-business (B2B) requirements, and is the result of a collaboration of expertise from key players in the liquor and entertainment industries.
Construction on The Capital Mbombela's R205m project, set to be a game-changer on the city's hotel and accommodation industries, is well underway with an anticipated hotel opening set for November 2021.
"The city hasn't seen any significant new additions to its hotel repertoire since development ahead of the 2010 FIFA World Cup projects," says Marc Wachsberger, managing director of The Capital Hotels and Apartments.
"Its status as a leading city in Mpumalanga, at the heart of the province's tourism and agriculture sectors, means that the time is perfect to build an exciting new offering that will be appealing to tourists and corporates alike."
The Covid-19 pandemic calls for a paradigm shift in how the packaging industry meets consumer's safety concerns while addressing the very real threat of climate change.
Nthabiseng Motsoeneng, Tetra Pak
Growing awareness of the effects of climate change has meant that sustainability is a key concern for any industry. This has been overtaken by the debilitating effects of Covid-19 on health, communities and the economy – and with it, a disruption to every aspect of life.
Priorities shifted overnight: individuals were forced to relook – and change – set patterns of behaviour, and “pivot” became a rallying cry for businesses.
Established supply chains were summarily disrupted; quarantines and isolation led to a surge in deliveries, and safe packaging that limits the spread of the virus became a key concern – as did a renewed focus on food safety.
Results from Tetra Pak’s global consumer research, carried out in mid-2020 and recently published in our Tetra Pak Index report 2020 found that food safety is now a major issue for more than two-thirds of respondents, with environmental sustainability still a major, but secondary concern. Coupled with this is a demand for transparency and need for trust.
This has deep implications for the food packaging industry, notably because packaging can, and does, cause problems for the planet. And there is much more to sustainable packaging than merely recycling, using eco-friendly alternatives, or reducing waste.
A holistic environmental approach that reduces the energy intensity, carbon emissions and end of life impact is vital to the preservation of our planet. This is why safe, sustainable food packaging demands a deeper future dive into innovation in operations, processes, materials and services – in short, the entire value chain.
Technological advancements have played a major role in the progress already made in ensuring a robust, progressive food packaging industry. The impact of tech on design, too, cannot be overlooked: convenience, personalisation and aesthetics now play key roles in look, feel and usability of the end product.
Then there’s the role artificial intelligence is assuming in the entire product life cycle, with smart packaging providing full information on the journey and shelf life of the contents of a package.
In 2021, we will no doubt see even greater progress in sustainable packaging. But we cannot do so without also paying closer attention to the burning issue of carbon recycling knowledge – and the effect that consumer demand has on ecological sustainability.
Knowledge is key. In 2021, we need more education campaigns that address the disconnect between packaging and safe food provision.
These should emphasise the critical role that packaging plays in our global food delivery system.
Sponsored school programmes on how individuals, families and communities can contribute to, and benefit from the circular economy will prove equally critical.
The industry itself needs to fast track any and all initiatives towards an end goal of net zero greenhouse gas (GHG) emissions and 100% renewable energy by 2030.
This applies to every aspect of business and operations, including all elements of the value chain, such as raw materials, production and distribution, food protection and consumption, recycling and circularity.
South Africa has a robust and competitive packaging industry (valued at 37.3 billion units in 2019) thanks to progressive legislation, policies, a practice of responsible packaging and a well-regulated waste management plan.
Covid-19 has proved that crisis is a catalyst for change – and there has never been a better time to inform, collaborate and generate a wider debate about sustainability and the future role of packaging as we strive to meet the needs of people and planet.
About the author
Nthabiseng Motseoneng is the Marketing Director for Tetra Pak Southern Africa. She has more than 20 years' of experience in sales, merchandising, brands and marketing for some of the country's most respected retail brands. Nthabiseng is leading Tetra Pak Southern Africa's marketing into a new era of sustainability, harnessing purposeful marketing through her transformative portfolio strategy development. She unites Tetra Pak's commitment to food safety, sustainability and people with the needs of food and beverage manufacturers, retailers and consumers.
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