Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks.ByAmeen Hassen
South African fintech and customer engagement business, 2Engage, is pursuing international growth opportunities. Boosted by its relationship with Mergence Group, which acquired a 26% stake in 2Engage in November 2019, the company has plans to aggressively grow its footprint and consumer rewards programmes in Africa and beyond.
“Through the relationship with Mergence, we will integrate our rewards and loyalty programmes with their financial services platform to offer additional services to loyal consumers," says Andrew Weinberg, managing director of 2Engage and recent winner of the 2019 Entrepreneur of the Year award in the Sanlam and Business/partners-sponsored competition.
“We will leverage off their technology partners for further growth into Africa, South America and potentially Asia. Our turnkey solution, comprising a unique set of cloud-based technology and methodologies, can easily be white-labelled and the model tailored and rapidly deployed across multiple industries and global markets to drive desired behaviour.”
The company has already expanded its pan-African footprint to Nigeria, Ghana, Kenya, Uganda, Zambia, Angola, Tanzania, with Mozambique, Botswana and Namibia launching in Q1 2020.
Innervation Pan African Payment Solutions has acquired African loyalty business, The Loyalty Box, from Tritech Media for an undisclosed amount...
4 Feb 2020
Independent retail digital rewards
2Engage was founded in 2010 by John Shaw and Andrew Weinberg. It's headquartered in Johannesburg and employs over 250 people.
Under the consumer brand Bonsella, 2Engage subsidiary Retail Engage runs South Africa’s largest digital rewards and loyalty programme in the independent retail sector, targeting over 10 million LSM 3-7 consumers and representing some 60% of the economically active consumer base in South Africa.
With a free Bonsella loyalty card, shoppers are rewarded with instant airtime to their mobile phones for products on promotion in-store. For a fee of less than R50 per month, consumers can get a Bonsella gold card which provides a range of value-added services, including double airtime points, life cover, as well as lifestyle discounts such as discounted soccer tickets and bus tickets and vouchers for selected national retailers. The gold card also extends to access to a crisis line, health advice, clinic services, legal advice and homework help for children.
According to 2Engage, the Bonsella programme has grown to 1,2 million members, growing at an average of 2,500 new members daily. It is active in 150 plus stores across South Africa, with employment opportunities offered to local communities by means of 200 in-store marketing agents who promote and sign up new members via mobile devices.
The winners of the 2019 South African Loyalty Awards were announced in Cape Town this week...
1 Nov 2019
Insight into the 'main market'
“Low-income South Africans who live in rural provinces typically shop at nearby independent retail stores making it difficult for multinational consumer goods and services brands to target them directly. Consequently, these brands have little insight into the purchasing behaviour of consumers in the independent 'main market'," says Weinberg.
Traditionally, there has been little access to shopping behaviour insights, nor the ability to individually target, communicate and reward this LSM 3-7 base, the so-called 'base of the pyramid'. Value is a huge necessity for consumers in this sector which is under acute economic pressure.
“Brands have historically battled to spend marketing budget in the independent sector as it is fragmented, it is difficult to target shoppers directly and there is little reliable data on the effectiveness of marketing spend, yet with this retail sector estimated at over R100 billion turnover per annum, it constitutes a significant portion of consumer FMCG spend. Our data mining – which is POPI opt-in compliant – is proving increasingly attractive to brands,” says Weinberg.
2Engage describes Bonsella as a cost-effective sales channel to this market, enabling brands to develop a targeted marketing and sales strategy. The company explains that the programme's backend technology delivers measurable sales promotions by tracing product take-up at till point (pre, during and after promotions), resulting in comprehensive basket analytics and customer purchase insight.
"Not only do brands benefit from increased sales, they have access to detailed demographic consumer profiles, value reporting, as well as post-campaign research and engagement," says the company in a statement.
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