Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
YouTube has announced that South African artists and creators can apply for grants from its Black Voices Fund. The global $100m fund will, over the next three years, offer support to Black artists and creators so that they can thrive on YouTube.
Alex Okosi, MD, Emerging Markets, YouTube EMEA. Image source: Twitter.
Interested artists and creators can apply for funding here.
The Black Voices Fund, says Alex Okosi, MD, Emerging Markets, YouTube EMEA, will invest with the intention to “present fresh narratives that emphasise the intellectual power, authenticity, dignity and joy of Black voices, as well as to educate audiences about racial justice”.
The $100m fund was first announced in June. It has since been officially named the #YouTubeBlack Voices Fund.
This year, says Okosi, the fund will be focusing its efforts on creators within the US, Brazil and Kenya, Nigeria and South Africa.
Our goal is to expand funding to more countries over the course of the next three years. Additionally, we hope to provide a consistent drumbeat of educational training, workshops, and community events to Black creators and artists globally.
The #YouTubeBlack Voices Fund is part of the work currently underway to ensure that YouTube is a place where Black artists, creators and users can share their stories and be protected.
“Along with our commitment to amplify marginalised voices on the content side, we are also investing in product and policy changes that will continue to advance YouTube’s mission of giving everyone a voice and showing them the world,” Okosi adds.
YouTube believes that it is only by taking a stand against those who would try to bully, harass, silence and intimidate others that it truly moves closer to achieving this mission. Its new efforts include ramping up enforcement and terminating more accounts that repeatedly post hateful comments. It is also in the process of rolling out product changes to make creator moderation tools more streamlined.
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