In the news

#WomensMonth

Most Read

  • RIP Molefi Thulo
    It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much.
  • ADNA launches in Cape Town
    Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
  • Nestlé Cremora remakes iconic 'it's not inside, it's on top' ad
    Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
  • #MarketingMasterminds: Saatchi & Saatchi creative director Stephanie Symonds on the nostalgia of Stimorol Retro
    This month's Marketing Mastermind is Stephanie Symonds, Saatchi & Saatchi creative director. She discusses Stimorol Retro. Issued by Facebook
  • Homegrown battery manufacturer secures R20m investment
    Boost for local champion bringing innovative, local and trusted battery storage solutions for African energy needs
    Issued by Edge Growth
  • Telkom announces a new CEO
    Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

Puma Re.Gen collection puts textile waste to creative use

Puma's new Re.Gen collection of footwear, apparel and accessories is constructed from the sportswear company's own industry waste and other recycled materials.


The range is guided by the theme of 'regeneration' and inspired by the idea of repairing or rebuilding something that's been damaged or lost, as Puma continues efforts to reduce its environmental impact.

Puma describes Re.Gen as "a modern collection that minimises waste and makes an environmental statement through street style". It was created in an effort to reduce and regenerate textile industry waste. Apparel styles are made with recycled polyester or at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper.


The collection incorporates three different kinds of recycled material: leather off-cuts from Puma’s own production, cotton off-cuts from the greater textile industry and polyester made from recycled plastic.


Re.Gen uses the recycling process to influence the creation of the product and takes inspiration from it through design features. An all-over print (AOP) on items in the apparel line includes a unique pattern that’s inspired by broken-down plastic. Juxtaposing fabric mixes and unexpected cut lines appear throughout the collection, inspired by upcycling.

Every piece features a recycled TPU badge and a label telling the product story. The pieces feature dynamic cutlines, fresh fabric mixes and tonal colours.


The Re.Gen collection will be available from 20 May 2021 from Puma.com, Puma stores, Archive online, X-Trend, Superbalist, Shesha and selected retailers.
Comment

Let's do Biz