Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
In times of pandemic, outdoor classes allow students to meet their professor or classmates in person, when they would not otherwise have had the chance to do so. However, even during regular non-pandemic times, outdoor classes may also allow professors to incorporate outdoor education into their lessons directly on campus.
Outdoor learning environments should be used only when activities have an added value. In other words, not all courses have to be held there. They can be used in a complementary manner with indoor or online learning when they support the learning objectives.
In a university context, outdoor education can have several benefits. It provides the opportunity to draw on the environment to explore different disciplinary knowledge. For example, students might engage with the outdoor environment to learn more about social behaviours on campus; they might explore natural phenomena or examine technical phenomena such as building construction.
In the university context, where appropriate student accommodations can be made when necessary, this could include field activities with classmates or a guided walk with the teacher to explore the surrounding area.
This fall, a total of 57 teachers made 137 reservations in the 10 outdoor classrooms. Of the 1,275 students who had at least one outdoor activity, 94% were at the undergraduate level. 57% of them were entering their first year at the university. These outdoor activities allowed them to experience the campus during this time of physical distancing.
The faculty of education and the faculty of arts and humanities were the most represented. Instructors led courses in a wide variety of fields, such as primary science education, drama and film writing, physical activity anatomy, psychology and research methodology.
We conducted a survey to better understand the students’ experience. Most striking was the potentially positive and negative effects of outdoor learning environments on concentration.
While some students mentioned that the outdoors allowed them to be more focused, others mentioned the opposite. These insights highlight the importance of selecting locations that enhance positive stimuli (for example, feeling the warmth of the sun or being surrounded by nature) while reducing nuisance stimuli such as passers-by and ambient noise.
These preliminary observations will lead to first adjustments when our outdoor learning environments reopen in May 2021.
While education at all levels has been shaken over the past months, the pandemic is an opportunity to think about new learning environments. Outdoor settings were an opportunity for students to discover the campus, meet their teacher and develop relationships with new fellow students. Paradoxically, the current context does not allow teachers to fully benefit from one of the important principles of outdoor education: active teaching methods.
Since teachers in higher education institutions are generally not familiar with teaching outdoors, it is essential to develop training or offer a community of practice within the institution to support them. This process must be embedded in a broader change from a paradigm centred on teaching to one centred on student learning.
At Université de Sherbrooke, outdoor learning environments will be a legacy of the pandemic, in terms of both infrastructure and pedagogical practices. I invite all those interested to join us in these new avenues of research.
The Conversation Africa The Conversation Africa is an independent source of news and views from the academic and research community. Its aim is to promote better understanding of current affairs and complex issues, and allow for a better quality of public discourse and conversation. Go to: https://theconversation.com/africa
About the author
Jean-Philippe Ayotte-Beaudet, professor, Department of Preschool and Primary Education, Université de Sherbrooke
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