Over the years, Cheryl Dube has worked as a strategist on a variety of brands. The most challenging and rewarding experiences she's had during this time, she says, have been in the work she's completed on global brands. Here are some of the critical lessons she's learnt along the way.Issued byWavemaker
New online liquor store Liquor.co.za has launched in South Africa. The digital platform caters to the need for an e-commerce portal that can service both direct-to-customer (D2C) and high-volume business-to-business (B2B) requirements, and is the result of a collaboration of expertise from key players in the liquor and entertainment industries.
Nigerian startup Yesharvest has launched a zero-inventory e-commerce platform for fresh farm produce that allows users to purchase from farmers.
Founder Nwosu Friday started testing the Yesharvest concept in August of last year, and has since tested several business models before last month adopting a standardised per-kilogramme pricing model.
The platform aggregates demand directly from consumers and supplies directly from farmers each week.
“This enables us to eliminate the series of middlemen that characterise typical distribution channels for farm produce in Nigeria,” Friday said. “By collapsing the distribution channels, we are able to source produce from farmers at above market rates and distribute to consumers at below-market rates.”
All logistics are handled by the self-funded Yesharvest, which has launched by selling fruits, vegetables, beef and snails, but will soon be adding more produce based on customer requests.
Friday said the major difficulty at launch was the logistics of deliveries, which he had expected.
“Everything is sorted out through partnerships and the development of proprietary logistics handling software. We are currently ready to scale,” he said.
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