Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
In a rough, tough time in our industry and country, Net#work BBDO has slowly been chipping away at new account wins as the agency forges forward, most recently adding the Budweiser, Stella Artois and Corona brands to their portfolio as creative lead partner.
The 121-metre tower includes offices for the Moroccan Financial Board and Bank-Al-Maghrib Central Bank, conference space and a visitor centre. The Casablanca Finance City (CFC) was developed as a government-endorsed initiative and invites global firms to establish their regional headquarters in Morocco within the special economic zone.
Covering a total of 21,000m2, the all-white tower works in harmony with the site’s climate and is designed to minimise ecological impact. Taking cues from traditional geometric patterned mosaics and intricate wooden latticework screens characteristic of Moroccan architecture, the tower is wrapped by a brise-soleil system, protecting against the sun while still allowing the building to harness external elements to regulate natural light, air, and temperatures internally.
In addition to its climate-controlled interior, the tower offers views towards the city, ocean, and the iconic Hassan II Mosque.
"The design for the Casablanca Finance City Tower draws on the unique openness of the surrounding area, which afforded the designers the unusual opportunity in an otherwise dense city to highlight the relationship between the building and the natural environment," Morphosis said.
The tower's energy efficient system and the building as a whole meets all LEED Gold requirements of the World Green Building Council.
On the top of the tower is a tapered crown capping the structure, while at street level, a mirrored portion of the tower engages the lower urban landscape with exterior public programming that invites the community into adjacent public spaces.
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