Klûk CGDT and Magnum tempt summer at SSAFW

This year fashionistas and opinion leaders will be in for a new surprise at the Sanlam South African Fashion Week (SSAFW) as Magnum ice cream and Klûk CGDT take on the catwalk and redefine ‘Tempting Summer'. The partnership marks Klûk CGDT's return to the SSAFW catwalk, having not participated for the past three years.

Klûk CGDT, comprised of Malcolm Klûk and Christiaan Gabriel du Toit are known for their dynamic and prolific fashion partnership that incorporates the best of both designers, their previous labels and their respective design ethos'. Their clothes are sharp and feminine, always glamorous and sometimes tongue-in-cheek, and have a diverse, high profile and celebrity client base.

“The partnership with Klûk CGDT and Magnum is a perfect fit, as they are luxurious and indulgent brands that speak to the discerning glamorous and indulgent female fashionistas,” comments Trusha Madhoo, brand manager for Magnum ice cream South Africa. “We are excited to be unveiling our summer ice cream varieties, the new Magnum Mayan Mysticas and Magnum Mini's alongside Klûk CGDT's ‘Tempting Summer' collection, which has been inspired by women, with one of the dresses inspired by Eva Longoria, Magnum's brand ambassador. It is through this partnership that Magnum and fashion join together in a synergistic way. We are certain that this partnership will change many individuals' perspectives as to how they view indulgence and high fashion at this year's SSAFW.”

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