Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
In a rough, tough time in our industry and country, Net#work BBDO has slowly been chipping away at new account wins as the agency forges forward, most recently adding the Budweiser, Stella Artois and Corona brands to their portfolio as creative lead partner.
East-West Digital News (EWDN) recently released a report on the state of influencer marketing in Russia.
Image credit: Charles DeLoye on Unsplash.
The report looks at market trends, highlighting key roleplayers while offering practical recommendations on how to effectively manage influencer marketing campaigns in the region.
This study on influencer marketing in Russia was conducted in association with Epicstars – an end-to-end influencer marketing platform that combines self-service marketplace and a boutique agency.
EWDN’s other partners in this initiative include Admitad, the CPA network helping publishers and advertisers to establish mutually beneficial cooperation, and VK.com, a leading social media resource in Russia.
Russian influencer marketing is behind the US but is catching up. Catching up with the latest trends, the market reached around $75m in 2018
Global brands like L'Oréal, Estee Lauder, Coty, Adidas, Pepsi Co, Procter & Gamble, Kimberly Clark and Unilever are some of the most active brands and niche players working with Russian influencers for local marketing campaigns
Instagram is among the most powerful channels to promote businesses. YouTube is seen as rising online media for commercial purposes. Telegram is in high demand for influencer marketing in such segments as technologies and IT products
Just like in the USA and Eastern Europe, micro- and medium-sized influencers will gain power at the expense of celebrities, whose relative influence might decrease
Most Russian influencer marketing platforms emerged in the last three years, later than in the US and Western Europe. Some of these platforms focus only on a specific channel like YouTube or Instagram
For more insights on influencer marketing in Russia, check out the [http://ewdn.com/files/im_russia.pdf full report]].
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