It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much.
Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Both demand and need for e-signature solutions have increased exponentially, on a global scale, over the last two years. The use of e-signatures was already gaining interest but grew dramatically with the onset of the Covid-19 pandemic. Due to 'new-normal' remote work requirements and the necessity of secure online operations, the popularity of e-signature solutions rose rapidly.
Since 2002, when the Electronic Communications and Transactions Act (Ecta) took effect in South Africa, e-signatures have been recognised as an acceptable means of signing most documents. While some used this new, valid means to obtain legally binding signatures, others were hesitant due to concerns around security and validity. Since the onset of the Covid-19 pandemic, however, many have been left with no other choice but to find reliable e-signature solutions in a transformed world.
According to the Fortune Business Key Market Insights, the digital signature market is expected to be worth more than $7bn by 2027, which is a drastic increase from its market worth in 2019 which was $1,09bn. This sharp rise in worth is indicative of the need and growing demand for e-signatures.
Impression Signatures (a leading provider of secure e-signatures in South Africa) and Striata (a prominent provider of digital customer communications solutions) recognised the need for secure, efficient and easily manageable e-signature solutions. Realising the power of joining forces within the regional market, these organisations have partnered to ensure easy access to safe, efficient e-signature solutions.
“This new partnership is going to strengthen our ability to provide the most secure and effective e-signature solutions to the public,” explains Warren Blackbeard, sales and channel manager at Impression Signatures. Impression Signatures and Striata not only recognise this need but also understand that e-signature offerings need to be convenient and protected; both for those signing documents and for those requesting that documents be signed.
“Protection against fraud and repudiation goes both ways, customers need the assurance that they are transacting with their service provider and that any agreement they enter into will be honoured. Just as those service providers need assurance that they are entering into an agreement with their customer, and not someone posing as that customer,” advises Brent Haumann, managing director, Africa, Striata. Ensuring that both parties to an agreement are safely identified and able to consent to a transaction is a critical step in any customer journey.
“Utilising effective e-signature solutions not only provides vital security and ease of use for organisations but can also offer companies reduced costs and time expenditure,” continues Blackbeard. “In a Forrester study on the economic impact of electronic signatures it was estimated that organisations gain an average of 410% return of investment on time and resources. This equates to an average of R100 saved per document.”
Through this new partnership, Impression Signatures and Striata ensure users enjoy increased return of investment and absolute peace of mind, dealing with secure and confidential documents. Now businesses can confidently embrace digital transformation, while ensuring customer and business data protection, confidentiality and security.
Impression and Striata take document security very seriously. “With this partnership, customers enjoy the utmost protection, offered alongside the convenience of mobility. Our digital document delivery and signature solutions are easily embedded into the business’s existing web and mobile applications,” confirms Blackbeard. This effectively strengthens customer satisfaction, allowing for a convenient and seamless customer experience across various channels.
"Partnering with Impression has added a missing piece of the puzzle to our solution. When two organisations that value security, customer experience and high-quality technology at their core team up, it creates a formidable offering to the market. With Striata's expertise in automated customer communication and secure delivery, and Impression's expertise in non-repudiation and identity assurance, there is an obvious synergy that has resulted in an easy to implement, highly relevant solution for our customers,” concludes Haumann.
About Impression Signatures
Founded in 2011, Impression Signatures (an iOCO company) is the leading provider of e-signature solutions in South Africa. Our patented approach is locally created whilst committing to making this innovative technology available to the public enabling true social inclusion to fully realise digital transformation in South Africa.
Perfect Word was established to offer the market a full, turnkey communications, writing and marketing service that is both professional and affordable, driven by passionate experts.
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