Informa Telecoms & Media partnership launches research program

Informa Telecoms & Media in conjunction with a global market research agency is set to launch a new collaborative research program, with the aim to examine operator and vendor content strategies using a blend of consumer research, industry expert understanding and forecasts.

Given the demand for a high-value, strategic understanding of mobile phone usage in sub-Saharan Africa, this research program will combine market understanding and consumer research expertise to provide a unique insight into the mobile usage behaviour of diverse population segments in South Africa, Nigeria, Kenya, Uganda and Cote d'Ivoire.

The research will cover:

  • Lifestyle/attitudes towards telecoms services and media habits
  • Brand diagnostics
  • Telecom usage and behavior
  • Executive survey on VAS usage and insight into the strategic direction of telcos and vendors
  • Analysis of consumer findings and what they mean for telcos, handset manufacturers, equipment vendors and OTT players.


This report is available for purchase including a pre-publication discount and complimentary webinar.

Download the Mobile VAS Outlook, sub-Saharan Africa: Consumer and industry insight, Forecasts to 2017 brochure

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