Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
Nielsen Sports recently hosted an industry breakfast that outlined the five biggest commercial sports trends for 2018. These trends will have a notable influence on the way sporting codes, brands, broadcasters and publishers play the game in the future...
11 Jun 2018
Women’s sport and social media
According to a 2018 Nielsen study, 84% of general sports fans have an interest in women’s sports – 51% of those are male. This confirmed that women are interested in watching women’s sports and that women’s sports represent a major opportunity to engage male fans.
However, although sports branding and social media activity are increasing in many aspects of women’s sport, commercial disparity between male and female sports is still enormous.
Currently, only 0.4% of the total commercial investment in sport goes into women’s sport and last year, female athletes got 4% of the worldwide sports media coverage, according to Unesco. As a direct consequence, women still receive only a tiny part of worldwide sponsorship deals.
The winners, including Nike South Africa's "Just Do It: Caster Semenya", of the inaugural Gerety Awards have been announced...
1 Aug 2019
So why aren’t the multinational companies interested in investing in sportswomen?
According to Farhad Divecha, AccuraCast managing director, companies aren’t as interested in investing in female competitors because they can’t be ‘guaranteed’ the return of their investment back with greater media attention.
However, comments Divecha, this may be changing, albeit slowly, due to the increase in social media activity around women’s sport.
“There has recently been a positive change in the way women’s sport is covered by the media but over time this change has happened very slowly. Hopefully, social media will help to speed up fan interest, increase engagement with the sportswomen themselves – which, in turn, should lead to more media interest and therefore, more commercial investment.”
Divecha works with sports brands across multi-channels to drive event ticket sales, generate fan loyalty, boost event viewership and grow kit/merchandise sales.
A new video, Keep Playing #LikeAGirl, encourages girls to keep playing sports, as research from Always indicates that globally, more than two-thirds of girls have been told that they do not belong in sports...
4 Aug 2016
“It has always been important for sports clubs and organisations to attract and keep fans interested in every aspect of their brand. Digital marketing – especially social media marketing – is now at the forefront and has been embraced by the biggest of sports played by men. It is now happening slowly and surely in women’s sport, and we expect this to grow steadily from now on.
"Added to this, female competitors such as US football star Megan Rapinoe attract big followings on social media. This self-branding increases visibility of individual female sports stars and will, in the long run, help to attract more interest from potential sponsors,” concludes Divecha.
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